New/Expectant Parents Audience Profile

Everybody loves a new baby, so this week we took a close-up look at our New/Expectant Parents audience. These mobile consumers have recently visited a childbirth or parenting class, or another related place or event, that suggests a new baby is on the way.

The big takeaway? New/Expectant Parents are in-market for major purchases. A new addition to the family means that many in this audience are looking for more than just baby gear. They’re also considering new homes, cars and furniture. This makes New/Expectant Parents an attractive audience for furniture retailers, real-estate agents and insurance companies – as well as baby product manufacturers.

See the full infographic for more information about Gravy’s New/Expectant Parents audience.

New/Expectant Parents Audience Profile Infographic