Oracle Data Cloud Blog - Ad Targeting
Oracle Blog Features Gravy to Improve Your Ad Targeting

Gravy’s Anurag Mehta is featured today in Oracle’s Data Cloud blog. He breaks down five different levels of consumer ad targeting with the top three including online behavior, location and event attendance. He also discusses the benefits and limitations of online…

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Oracle Data Cloud: Buyer's Guide
Gravy Analytics Featured in Oracle Data Cloud Directory

The Oracle Data Cloud Data Directory was recently published and Gravy Analytics is prominently featured. In 2016, Gravy TruLifeTM mobile audience segments based on real-world activities were added to the BlueKai Marketplace, the world’s largest data marketplace. Gravy audiences were…

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Mobile Advertising Continues Rapid Growth – IAB

In December, Gravy’s Anurag Mehta reviewed Statcounter and IAB data showing two mobile firsts. Mobile internet data had surpassed desktop and mobile advertising had exceeded desktop search advertising. IAB was out with new data last week that showed Q3 2016…

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The Top 10 Gravy Analytics Blog Posts of 2016 - Logo
The Top 10 Gravy Analytics Blog Posts of 2016 – Part 1

2016 was a busy year for Gravy Analytics. We announced new partnerships with Neustar, Oracle / BlueKai, The Trade Desk, Better Ad Networks, and Mobilewalla. Gartner names Gravy a Cool Vendor. And, our Open Geo-Signals Cloud network surpassed 200 million…

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