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Some Science Behind Personalization

Dan Phillips, a frequent contributor to leading publications in the hospitality industry, recently published an interesting article in Hospitality Upgrade Magazine, where he shares his personal travel experiences and how pleasingly personalized they’ve become. He discusses how data-driven insights are…

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Predicting Which Customers May Churn
Predicting Which Customers May Churn

Mobile Marketer recently published an article entitled “Predicting which customers may churn”, authored by Gravy. The piece explores various (and often expensive and time consuming) modeling techniques employed by brands to predict which customers are at risk to churn in order…

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U.S. Publisher Coalitions Get Scale With Their Titles

In a recent article published in MediaPost’s Mobile Marketing Daily, Gravy explores the growth of online publisher coalitions: what they are, why they’ve come to be, where they’re gaining traction, and how they factor into the mobile and overall digital…

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Inference Is Dead—Knowing Has Arrived

Android’s latest campaign slogan “be together. not the same.” highlights the shift in consumer marketing towards individuality. Some call it 1:1 marketing, personalization, or “segment of one” and it’s all being driven by consumer expectations that brands know their unique…

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Big Data, What Have You Done for Me Lately?

A staggering 46% of hotel marketers don’t know how Big Data is used in their organization (Hospitality Technology. 2015 Lodging Technology Study. Lowell, MA: Hospitality Technology, 2014. Print).  And yet they continue to invest in utilizing these data sources –…

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Mobile Marketing, How Do We Love You?

Let us count the ways. We love you because… You’re personal. You’re with us wherever we go – at home and work, in the store or at the coffee shop. If we didn’t love you so much, we’d accuse you…

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