Inference Is Dead—Knowing Has Arrived

Android’s latest campaign slogan “be together. not the same.” highlights the shift in consumer marketing towards individuality. Some call it 1:1 marketing, personalization, or “segment of one” and it’s all being driven by consumer expectations that brands know their unique…

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Big Data, What Have You Done for Me Lately?

A staggering 46% of hotel marketers don’t know how Big Data is used in their organization (Hospitality Technology. 2015 Lodging Technology Study. Lowell, MA: Hospitality Technology, 2014. Print).  And yet they continue to invest in utilizing these data sources –…

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Mobile Marketing, How Do We Love You?

Let us count the ways. We love you because… You’re personal. You’re with us wherever we go – at home and work, in the store or at the coffee shop. If we didn’t love you so much, we’d accuse you…

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Mobile Marketing: Back to Basics

Mobile marketing has its acronyms and jargon. The number of letters and words can all be a bit daunting, which is why we’ve decided to visit some of the basic and not-so-basic terms. We’ll start with the basic of basics:…

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Affliate Marketing Takes to the Mobile Life

Mobile sales took a whopping 27 percent of all affiliate sales links in December, highlight the growing power of portable devices for Internet marketers. Affiliate networks are also experiencing the shift to mobile with increasing sales numbers and click throughs.…

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Mobile Marketing: Three Words Edition

As the new year unfolds, many people will publish their annual “three words” posts. We decided to partake in the trend but give it a mobile marketing twist. Our three words for the year are: Immersion If the word of…

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5 Mobile Marketing Trends in 2014

When it comes to mobile marketing trends, it can be hard to pinpoint which ones are most poised to deliver in 2014. Mobile ad spending certainly will increase; new mobile ad formats, such as ones including more video, probably will…

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The 9 Mobile Trends of 2013

2013 was a great year for mobile, perhaps more so than any other in recent memory. The media form became more visual, profitable and viable. Celebrities embraced mobile, as did many brands with responsive web site designs. Here is a…

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Mobile Marketing is like Justin Bieber

Mobile marketing is a lot like Justin Bieber: they both have a lot of growing up to do. The two have potential, but they’re plagued by problems. Bieber struggles to control his mouth and temper; mobile marketing struggles to make…

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The False Promise of Contextual Marketing

Everyone talks about contextually aware mobile computing. It’s supposed to be the holy grail of marketing, allowing brands to engage one-on-one with their customers. But brands are struggling to make the context vision a reality. Mobile is the pivot point…

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Mobile Marketing, Relevance, and Oreo Moments

Since Oreo’s big moment at the last Super Bowl, almost every marketer has sought similar real-time successes in channels ranging from blog posts to video and from social to mobile. The result has been a preponderance of messages that relate…

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