Top 5 Mobile Consumer Audiences: April 2017

Gravy’s Audiences are used by leading advertisers across the U.S. to reach the most committed consumers in the market. Unlike typical audiences, Gravy’s mobile audiences are built on consumers’ real-world activities – the places they go, the things they do, and how they spend their time.

Every week, we analyze the latest mobile consumer attendance data and update our more than 200 mobile consumer audiences using our patented, AdmitOneTM verification process.

Here’s a look at our most popular mobile consumer audiences for April 2017.

#5.  SPORTS FANATICS

Starting off the list is one of our newer audiences, ‘Sports Fanatics’.  Mobile users in this category have recent, verified attendances at professional, college, minor and private league sports events across the country.

Why Now?

April was a big month in sports, hosting the NCAA Men’s Basketball Championship Game, MLB Opening Day, and The Masters in Augusta. Unlike other sports fan audiences, Gravy’s audience is comprised of only the biggest sports fans – the people who attend the games. It’s no surprise that this audience was especially popular and performed well for advertisers last month.

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