Commercial Real Estate

How Commercial Real Estate Clients Are Using Location Intelligence

Blue Dividing Line

Audience Targeting

Reach Mall Lovers & Frequent Shoppers, Casual Diners, Fashion Shoppers and other target consumers with your marketing message. Choose from 200+ ready-made Gravy Audiences available through leading DMP & DSP partners today.

Customer Retention

Build a custom audience based on site foot traffic. Re-engage consumers who already visit your properties with compelling offers that encourage return visits.

Market Research

Benchmark foot traffic and consumer profile information for candidate portfolio sites. Don’t make a real estate investment without understanding consumer behavioral profile and foot traffic trends at the location.

Conquesting

Extend your custom audience using your competitors’ traffic. Target consumers who frequent similar, competing properties – shopping malls, arenas, town centers – and deliver offers that encourage visits to your site instead.

Leasing and Marketing

Increase sales and marketing effectiveness. Enhance property profile – and improve positioning – with in-depth, local consumer profile information that includes interests, life stages and affinities.

Customer Insights

Reduce tenant turnover and increase average length of lease. Understanding consumer affinities and interests lets you lease to tenants that are well-suited to your property and local consumer base.

Ad-Hoc Questions

Learn how Gravy’s location-based intelligence can help you to answer your critical business questions. Contact us today.

Our Products & Services

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Gravy Audiences

Audiences built on consumers’ real-world activities and interests.

Gravy Insights

Location-based customer and competitive intelligence for your business.

Gravy DaaS

Location-based data for your unique business applications.