Location-Based Marketing & Data Industry Veteran Todd Simon, Joins Gravy as Board Observer

Appointment of Simon positions Gravy for accelerated strategic growth in the geo-location based marketing industry

Leesburg, Va., June 3, 2016.  Gravy, the only location-based customer intelligence platform based on verified consumer local event attendances, has appointed Todd Simon as a strategic board observer.  In this role, Mr. Simon will provide the Gravy board of directors with guidance on strategy and corporate development.

Mr. Simon is an expert in emerging digital technologies and commercial applications, including location technologies and proximity marketing. He led corporate development and M&A at the Rubicon Project, the largest independent advertising technology company, and at xAd, Inc., the largest location based marketing company. Todd was a senior investment banker focused on media technology with Credit Suisse and Donaldson, Lufkin & Jenrette, and led West Coast digital media investment banking at Oppenheimer. Todd is also an advisor to China’s CITIC Capital.  He received his M.B.A. with honors from Columbia Business School.

“Gravy has outstanding location verification technologies and unique event data elements, that have broad extensibility in the advertising and marketing technology sectors,” said Todd Simon.

The appointment comes after Gravy’s announcement of its first-of-a-kind Geo-Signals Location Verification cloud. The cloud is helping ad-tech partners and brands turn billions of location signals into valuable consumer insights and intelligence.

“We’re very pleased to have an industry leader of Todd’s caliber join our team,” said Jeff White, CEO, Gravy.  “He brings a wealth of geo-location knowledge and experience to Gravy, as well as a long-standing track record of success. As the Location space explodes into a $55 billion dollar industry, Todd joins us at a pivotal time to help amplify Gravy’s unique position with investors, clients and partners.”

About Gravy

Gravy is the only location-based customer intelligence platform helping brands unlock consumers’ true interests and passions, based on their verified engagement at local events and commercial places.  Gravy combines confirmed geo-signal knowledge of where customers go and what they do with its AdmitOneTM  attendance verification, giving brands TruLifeTM predictive segmentation, premium audience targeting and foot traffic attribution, in a privacy friendly manner. For more information, visit gravyanalytics.com.

Gravy’s Open Geo-Signals Cloud Breaks 200 Million Mobile-Device Mark within Two Months of Launch

Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day. 

Leesburg, Va., July 20, 2016Gravy, the only location-based customer intelligence platform based on verified local event attendances, today announced its Open Geo-Signals Cloud network has surpassed 200 million anonymized mobile devices.  The Open Geo-Signals Cloud is the only mobile location-signal verification network eliminating inaccurate, incomplete and fraudulent signals, to verify consumer interests and passions. Brands, agencies and adtech partners are using the solution to minimize media-spend waste, increase eCPMs and execute and measure premium audience targeting campaigns.

Every day, Gravy ingests over 15 billion location signals with latitude/longitude and date/time stamps from dozens of contributing partners and clients.  Utilizing hashed Ad IDs, signals are processed through the company’s patented AdmitOneTM location signal & attendance verification engine. AdmitOne analyzes location signals against entry/exit, dwell time, metadata and other parameters to verify consumer attendances at local events and activities.  Its waterfall process eliminates up to 85% of total signals because they do not meet Gravy’s rigorous attendance verification standards.

“For the first time, clients and partners are eliminating the noise created by billions of nonsensical location signals, and getting the insights that actually drive value,” said Gravy CEO Jeff White.  “But this doesn’t mean scale is diminished.  In fact, we’re identifying verified event and activity attendances on all of our 220 million devices, and this will only improve over time.”

Clients and partners participating in the Gravy Geo-Signals Cloud contribute their anonymized device Ad IDs and location data. In return they receive verified, high-fidelity Gravy TruLifeTM predictive lifestyle and intender segments for analytics & monetization.

About Gravy

Gravy is the only mobile, location-based customer intelligence platform identifying consumers’ passions based on verified attendances at local events and venues.  Gravy combines conclusive geo-signal knowledge of where consumers go and what they do with its AdmitOne™ attendance verification engine.  As a result, Gravy gives brands TruLife™ predictive segmentation, Lifestyle and Intender audience targeting and foot traffic attribution. Built on Privacy by Design principles. For more information, visit gravyanalytics.com.

Gravy’s Open Geo-Signals Cloud Breaks 200 Million Mobile-Device Mark within Two Months of Launch

Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day. 

Leesburg, Va., July 20, 2016Gravy, the only location-based customer intelligence platform based on verified local event attendances, today announced its Open Geo-Signals Cloud network has surpassed 200 million anonymized mobile devices.  The Open Geo-Signals Cloud is the only mobile location-signal verification network eliminating inaccurate, incomplete and fraudulent signals, to verify consumer interests and passions. Brands, agencies and adtech partners are using the solution to minimize media-spend waste, increase eCPMs and execute and measure premium audience targeting campaigns.

Every day, Gravy ingests over 15 billion location signals with latitude/longitude and date/time stamps from dozens of contributing partners and clients.  Utilizing hashed Ad IDs, signals are processed through the company’s patented AdmitOneTM location signal & attendance verification engine. AdmitOne analyzes location signals against entry/exit, dwell time, metadata and other parameters to verify consumer attendances at local events and activities.  Its waterfall process eliminates up to 85% of total signals because they do not meet Gravy’s rigorous attendance verification standards.

“For the first time, clients and partners are eliminating the noise created by billions of nonsensical location signals, and getting the insights that actually drive value,” said Gravy CEO Jeff White.  “But this doesn’t mean scale is diminished.  In fact, we’re identifying verified event and activity attendances on all of our 220 million devices, and this will only improve over time.”

Clients and partners participating in the Gravy Geo-Signals Cloud contribute their anonymized device Ad IDs and location data. In return they receive verified, high-fidelity Gravy TruLifeTM predictive lifestyle and intender segments for analytics & monetization.

About Gravy

Gravy is the only mobile, location-based customer intelligence platform identifying consumers’ passions based on verified attendances at local events and venues.  Gravy combines conclusive geo-signal knowledge of where consumers go and what they do with its AdmitOne™ attendance verification engine.  As a result, Gravy gives brands TruLife™ predictive segmentation, Lifestyle and Intender audience targeting and foot traffic attribution. Built on Privacy by Design principles. For more information, visit gravyanalytics.com.

Gravy’s Open Geo-Signals Cloud Breaks 200 Million Mobile-Device Mark within Two Months of Launch

Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day. 

Leesburg, Va., July 20, 2016Gravy, the only location-based customer intelligence platform based on verified local event attendances, today announced its Open Geo-Signals Cloud network has surpassed 200 million anonymized mobile devices.  The Open Geo-Signals Cloud is the only mobile location-signal verification network eliminating inaccurate, incomplete and fraudulent signals, to verify consumer interests and passions. Brands, agencies and adtech partners are using the solution to minimize media-spend waste, increase eCPMs and execute and measure premium audience targeting campaigns.

Every day, Gravy ingests over 15 billion location signals with latitude/longitude and date/time stamps from dozens of contributing partners and clients.  Utilizing hashed Ad IDs, signals are processed through the company’s patented AdmitOneTM location signal & attendance verification engine. AdmitOne analyzes location signals against entry/exit, dwell time, metadata and other parameters to verify consumer attendances at local events and activities.  Its waterfall process eliminates up to 85% of total signals because they do not meet Gravy’s rigorous attendance verification standards.

“For the first time, clients and partners are eliminating the noise created by billions of nonsensical location signals, and getting the insights that actually drive value,” said Gravy CEO Jeff White.  “But this doesn’t mean scale is diminished.  In fact, we’re identifying verified event and activity attendances on all of our 220 million devices, and this will only improve over time.”

Clients and partners participating in the Gravy Geo-Signals Cloud contribute their anonymized device Ad IDs and location data. In return they receive verified, high-fidelity Gravy TruLifeTM predictive lifestyle and intender segments for analytics & monetization.

About Gravy

Gravy is the only mobile, location-based customer intelligence platform identifying consumers’ passions based on verified attendances at local events and venues.  Gravy combines conclusive geo-signal knowledge of where consumers go and what they do with its AdmitOne™ attendance verification engine.  As a result, Gravy gives brands TruLife™ predictive segmentation, Lifestyle and Intender audience targeting and foot traffic attribution. Built on Privacy by Design principles. For more information, visit gravyanalytics.com.