News & Press

January 10, 2017

Leesburg, Va.-based Gravy Analytics announced it closed a $7.7 million round Tuesday. The location-based tool tracks event attendances.

January 10, 2017

The Growth in Gravy TruLifeTM Audiences to Include Over 240 Million U.S. Mobile Consumers and Expansion Into Advertising Solutions Drives New Equity Investment

December 13, 2016

The only behavioral and intender audiences built on local event-attendances and location data are now available to The Trade Desk brand, agency & DSP users

December 7, 2016

Partnerships with Industry-leading Data Providers Offer Unprecedented Reach While Neustar’s Authoritative Identity Powers the Precision

December 1, 2016

Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced that Anurag Mehta has joined the company as general manager of Audience Data Solutions.

October 20, 2016

Featuring: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ

October 7, 2016

Attend a webinar hosted by ShopAdvisor, Inc., and Gravy Analytics to learn how to turn consumer attendances at events of all kinds — sporting, cultural and educational — into opportunities to engage with consumers through compelling mobile proximity marketing campaigns.

September 28, 2016

Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi.

September 28, 2016

Gravy TruLife™ audiences & VisitCast™ foot traffic predictor helps Better AD Network’s clients deeply engage with customers, deliver relevant ads & provide unique data & analytics.

August 23, 2016

20 startups have been hand-selected for Batch 6 of Plug and Play Brand & Retail

August 17, 2016

The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers like Bombora and Dun & Bradstreet.

August 16, 2016

Oracle Data Cloud has launched a new B2B audience data marketplace aimed at making programmatic, data-driven and account-based B2B marketing easier for marketing pros.

August 16, 2016

The solution is set to help millions of B2B marketers improve targeting throughout the marketing funnel

August 15, 2016

Oracle Data Cloud has unveiled what it is claiming is the largest B2B audience data marketplace aimed at programmatic marketers.

August 12, 2016

B2B marketing lists need to be tested for contact-level accuracy, one analyst warns

August 12, 2016

Oracle Data Cloud’s B2B Audience Solution Includes 400+ Million Business Users and 1 Million Addressable US Companies to Support Account-Based Marketing at Scale.

July 20, 2016

Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day.

July 20, 2016

Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day.

July 20, 2016

Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day.

June 3, 2016

Appointment of Simon positions Gravy for accelerated strategic growth in the geo-location based marketing industry.

May 17, 2016

Leading Analyst Firm Selects Innovative Companies in the Mobile Marketing Industry.

May 11, 2016

The deal matches ShopAdvisor’s shopping guide app users with Gravy’s attendance verification’ tools.

May 10, 2016

The deal matches ShopAdvisor’s shopping guide app users with Gravy’s attendance verification’ tools.

May 10, 2016

Enhances ShopAdvisor’s ability to deliver more personalized proximity content using Gravy’s TruLife™ local event-attendance-based segments.

March 28, 2016

Forty-three percent of consumers have had a retailer’s app on their smartphone for more than a year, but despite that type of loyalty, this category of branded mobile apps still has a long way to go.

March 16, 2016

GOLOCAL celebrates the best local marketing initiatives of brands; Finalists will be showcased and winners announced at BIA/Kelsey BRANDS, March 22, in New York City.

March 4, 2016

Location, location, location.  While real estate agents have always known the importance of that saying, in recent years, the hospitality industry has also adopted the mantra.

February 4, 2016

Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, a marketing automation company, to segment audiences based on their attendance of events and activities in their local communities.

February 3, 2016

Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, a marketing automation company, to segment audiences based on their attendance of events and activities in their local communities.

February 3, 2016

Gravy, a location-based behavioral analytics provider, and Mobilewalla, provider of a mobile consumer intelligence platform, today launched Gravy TruReach, an ad targeting solution that builds audiences based on the local events and activities mobile users frequently attend.

February 3, 2016

Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and Mobilewalla, the industry’s largest mobile consumer intelligence platform enabling the extraction and targeting of the most scalable mobile audience segments available, today announced the launch of Gravy TruReach.

January 13, 2016

Ms. Parent joins elite group of women shaping the world of mobile.  

January 1, 2016

No one has really been able to build much of a business around “events.” While Zvents, Eventful, GoldStar and others have built great, increasingly granular databases of events, business models have never really been developed to leverage that data.

November 25, 2015

When it comes to location-based marketing and proximity-marketing, more often than not, marketers seem fascinated by the beacon technology.

November 27, 2015

Gravy, the location-based behavioral analytics provider, and ROIchecker, the predictive analytics solutions provider that manages event-driven incremental sales in the restaurant industry, announced the launch of VisitCast.

November 27, 2015

With smartphone penetration topping 77 percent of the U.S. population and mobile Web usage surpassing that of desktop,* it’s no surprise that marketers are rapidly moving to reach consumers on these devices.

November 20, 2015

Gravy, a location-based behavioral analytics provider, and ROIchecker, a predictive analytics solutions provider to the restaurant industry, announced the launch of VisitCast.

November 18, 2015

Gravy, a location-based behavioral data company and ROIchecker, a predictive analytics provider, have come together to launch VisitCast, a program that aims to aggregate information about in-store foot traffic.

November 18, 2015

Mobile app publishers are always searching for new and innovative ways to engage, retain and monetize customer traffic in the hyper-competitive mobile environment.

November 18, 2015

Gravy,the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, announced the launch of VisitCast.

November 18, 2015

Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™.

September 10, 2015

My grandmother always said, “There is a right time and a right place for everything.” I recalled that advice when I was recently trying to understand the cause of recent ad blocking surging.

September 10, 2015

Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™.

September 10, 2015

Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™.

September 9, 2015

As CRM marketers, we’ve all sounded this battle cry in the quest to deliver consistent and personalized customer relationships.

August 31, 2015

Like several others in the tech & media sphere, I read last week’s WSJ piece “Mobile Readers Abound, the Ads, Not So Much,” which described the challenges online publishers face in driving mobile ad revenues despite surging mobile traffic.

August 19, 2015

Gravy, the only location-based behavioral analytics and segmentation provider unlocking customer interests based on verified local event attendance, today announced the release of Gravy GOLD 2.0, the company’s proprietary local insights and context platform for brands, publishers, media companies, and mobile ad exchanges.

July 9, 2015

Partnership Gives Clients Loyalty-Enhancing Knowledge on Where Guests Go & What They Do, On-Property and In-Between Stays.

July 8, 2015

E-commerce marketers have a whole new way to gain insights to personalize the online shopping experience. And the source is their own brand’s mobile app.