News & Press

November 15, 2017
New consumer audiences combine online and offline behavioral data for superior ad targeting
October 17, 2017
Location and proximity are two of the biggest things that marketers can’t stop talking about. Here are six things you need to know about the market for location and proximity data.
October 3, 2017
Exclusive audiences combine predictive and behavioral consumer data for precise ad targeting
September 13, 2017
Featuring: Facebook, KFC China, Wasteless, Hong Kong tourism, Verizon, Nestle Purina PetCare, Gravy Analytics + V12 Special guest: Casey Binkley from HaulerAds
September 6, 2017
Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, today announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, and their Data Innovators program. These new audiences combine Gravy’s mobile location-driven behavioral data with V12 Data’s demographic data for precision ad targeting. As a result of this partnership, consumers will experience fresher, more relevant digital engagement from brands, and discover offerings that meet their needs more easily.
July 26, 2017
Gravy Analytics, a leading provider of real-world location intelligence for advertisers and brands, and Qualia, an omni-channel data intelligence company, announced that Qualia will contribute its consumer intent signals to Gravy’s geo-signals cloud. In turn, Gravy will provide signal cleansing and location-based insights using its patented AdmitOne™ platform.
July 26, 2017
Gravy Analytics, a company that provides location intelligence in real time to brands and advertisers, and Qualia, a provider of omnichannel data intelligence, have announced a partnership where the geo signals of Gravy would be contributed by the consumer intent signals of Qualia. In return, Gravy will offer location-based insights and signal cleansing via its patented platform – AdmitOne™. Through the agreement, Qualia can augment its consumer device graph using the consumer behavioral data of Gravy. Qualia’s consumer intent signals will help scale Gravy’s behavioral insights that power its solutions.
July 25, 2017
Gravy Analytics, a leading provider of real-world location intelligence for advertisers and brands, and Qualia, an omni-channel data intelligence company, today announced that Qualia will contribute its consumer intent signals to Gravy’s geo-signals cloud. In turn, Gravy will provide signal cleansing and location-based insights using its patented AdmitOne™ platform. The agreement will allow Qualia to enhance its consumer device graph with Gravy’s consumer behavioral data. The additional consumer intent signals that Qualia provides will allow Gravy to scale the behavioral insights that power Gravy’s solutions.
July 4, 2017
Featuring: Benefit Cosmetics, Retale + Amazon Alexa, Kube Systems + Gimbal, Fuzic, Samsonite at Sydney Airport, Gravy + AdSquare, LogicJunction teams up with Indoor Atlas
June 20, 2017
Gravy Analytics, a consumer intelligence provider is partnering with adsquare, the neutral mobile data exchange for media buyers and advertisers to offer Gravy Audiences through adsquare’s audience management platform (AMP). This partnership allows marketers using AMP for programmatic advertising campaigns to make use of Gravy’s distinctive location-based audiences.
June 19, 2017
MAW learned Monday that Gravy Analytics, a provider of real-world consumer intelligence based on verified attendances, and adsquare, the neutral mobile data exchange for advertisers and media buyers, have teamed up.
June 19, 2017
Location-based data specialist Gravy Analytics today announced that is has partnered with adsquare, a provider of neutral mobile data exchange for advertisers and media buyers. With the deal, Gravy’s Audiences solution is now available via adsquare’s Audience Management Platform, enabling marketers already using the platform to target Gravy’s location-based audiences with programmatic advertising campaigns.
June 19, 2017
Gravy Analytics, the leading provider of real-world consumer intelligence based on verified attendances, and adsquare, the neutral mobile data exchange for advertisers and media buyers, today announced the availability of Gravy Audiences through adsquare’s audience management platform (AMP). The partnership enables marketers using AMP to use Gravy’s unique location-based audiences for their programmatic advertising campaigns.
June 7, 2017
Gravy Analytics, a top provider of real-world consumer intelligence based on verified attendances, and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced this week the availability of “Gravy Audiences” through the LiveRamp IdentityLink Data Store.
June 6, 2017
Gravy Analytics, a provider of consumer intelligence based on verified attendances, and LiveRamp, an Acxiom company and provider of omnichannel identity resolution, today announced the availability of Gravy Audiences through the LiveRamp IdentityLink Data Store, letting marketers access Gravy’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners.
June 6, 2017
 Gravy Analytics, a leading provider of real-world consumer intelligence based on verified attendances, and LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of Gravy Audiences through the LiveRamp IdentityLink™ Data Store. This partnership lets marketers access Gravy’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners and serves as a data foundation that enables marketers to deliver more timely and relevant messaging to consumers.
June 3, 2017
Maybe you’ve noticed it, too: Seemingly every other week, another D.C. metro area data analytics company emerges on the scene, most with some sort of venture funding backing them up.
Newcomer Baltimore startup Yet Analytics raked in a $1 million round in mid-January led by Grotech Ventures. Bethesda-based social media analytics startup Tracx brought in a $12 million Series D round in early January. Leesburg, Va.-based Gravy Analytics closed a $7 million round in late December. Just to name a few.
April 5, 2017
Featuring: Pottery Barn, BKON, Yahoo! + Statiq, Spotify integrates Waze, Synchrony acquires GPShopper, Gimbal + Zerista and new research from: Gravy Analytics.
January 10, 2017
Leesburg, Va.-based Gravy Analytics announced it closed a $7.7 million round Tuesday. The location-based tool tracks event attendances.
January 10, 2017
The Growth in Gravy TruLifeTM Audiences to Include Over 240 Million U.S. Mobile Consumers and Expansion Into Advertising Solutions Drives New Equity Investment
December 13, 2016
The only behavioral and intender audiences built on local event-attendances and location data are now available to The Trade Desk brand, agency & DSP users
December 7, 2016
Partnerships with Industry-leading Data Providers Offer Unprecedented Reach While Neustar’s Authoritative Identity Powers the Precision
December 1, 2016
Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced that Anurag Mehta has joined the company as general manager of Audience Data Solutions.
October 20, 2016
Featuring: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ
October 7, 2016
Attend a webinar hosted by ShopAdvisor, Inc., and Gravy Analytics to learn how to turn consumer attendances at events of all kinds — sporting, cultural and educational — into opportunities to engage with consumers through compelling mobile proximity marketing campaigns.
September 28, 2016
Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi.
September 28, 2016
Gravy TruLife™ audiences & VisitCast™ foot traffic predictor helps Better AD Network’s clients deeply engage with customers, deliver relevant ads & provide unique data & analytics.
August 23, 2016
20 startups have been hand-selected for Batch 6 of Plug and Play Brand & Retail
August 17, 2016
The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers like Bombora and Dun & Bradstreet.
August 16, 2016
The solution is set to help millions of B2B marketers improve targeting throughout the marketing funnel
August 15, 2016
Oracle Data Cloud has unveiled what it is claiming is the largest B2B audience data marketplace aimed at programmatic marketers.
August 12, 2016
B2B marketing lists need to be tested for contact-level accuracy, one analyst warns
August 12, 2016
Oracle Data Cloud’s B2B Audience Solution Includes 400+ Million Business Users and 1 Million Addressable US Companies to Support Account-Based Marketing at Scale.
July 20, 2016
Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day.
July 20, 2016
Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day.
July 20, 2016
Brands, agencies, adtech companies now identifying true consumer behaviors based on the local events and activities mobile consumers engage in, every day.
June 3, 2016
Appointment of Simon positions Gravy for accelerated strategic growth in the geo-location based marketing industry.
May 17, 2016
Leading Analyst Firm Selects Innovative Companies in the Mobile Marketing Industry.
May 11, 2016
The deal matches ShopAdvisor’s shopping guide app users with Gravy’s attendance verification’ tools.
May 10, 2016
The deal matches ShopAdvisor’s shopping guide app users with Gravy’s attendance verification’ tools.
May 10, 2016
Enhances ShopAdvisor’s ability to deliver more personalized proximity content using Gravy’s TruLife™ local event-attendance-based segments.
March 28, 2016
Forty-three percent of consumers have had a retailer’s app on their smartphone for more than a year, but despite that type of loyalty, this category of branded mobile apps still has a long way to go.
March 16, 2016
GOLOCAL celebrates the best local marketing initiatives of brands; Finalists will be showcased and winners announced at BIA/Kelsey BRANDS, March 22, in New York City.
March 4, 2016
Location, location, location.  While real estate agents have always known the importance of that saying, in recent years, the hospitality industry has also adopted the mantra.
February 4, 2016
Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, a marketing automation company, to segment audiences based on their attendance of events and activities in their local communities.
February 3, 2016
Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, a marketing automation company, to segment audiences based on their attendance of events and activities in their local communities.
February 3, 2016
Gravy, a location-based behavioral analytics provider, and Mobilewalla, provider of a mobile consumer intelligence platform, today launched Gravy TruReach, an ad targeting solution that builds audiences based on the local events and activities mobile users frequently attend.
February 3, 2016
Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and Mobilewalla, the industry’s largest mobile consumer intelligence platform enabling the extraction and targeting of the most scalable mobile audience segments available, today announced the launch of Gravy TruReach.
January 13, 2016
Ms. Parent joins elite group of women shaping the world of mobile.
January 1, 2016
No one has really been able to build much of a business around “events.” While Zvents, Eventful, GoldStar and others have built great, increasingly granular databases of events, business models have never really been developed to leverage that data.
November 25, 2015
When it comes to location-based marketing and proximity-marketing, more often than not, marketers seem fascinated by the beacon technology.
November 27, 2015
Gravy, the location-based behavioral analytics provider, and ROIchecker, the predictive analytics solutions provider that manages event-driven incremental sales in the restaurant industry, announced the launch of VisitCast.
November 27, 2015
With smartphone penetration topping 77 percent of the U.S. population and mobile Web usage surpassing that of desktop,* it’s no surprise that marketers are rapidly moving to reach consumers on these devices.
November 18, 2015
Gravy, a location-based behavioral data company and ROIchecker, a predictive analytics provider, have come together to launch VisitCast, a program that aims to aggregate information about in-store foot traffic.
November 18, 2015
Mobile app publishers are always searching for new and innovative ways to engage, retain and monetize customer traffic in the hyper-competitive mobile environment.
November 18, 2015
Gravy,the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, announced the launch of VisitCast.
November 18, 2015
Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™.
September 10, 2015
My grandmother always said, “There is a right time and a right place for everything.” I recalled that advice when I was recently trying to understand the cause of recent ad blocking surging.
September 10, 2015
Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™.
September 10, 2015
Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™.
September 9, 2015
As CRM marketers, we’ve all sounded this battle cry in the quest to deliver consistent and personalized customer relationships.
August 31, 2015
Like several others in the tech & media sphere, I read last week’s WSJ piece “Mobile Readers Abound, the Ads, Not So Much,” which described the challenges online publishers face in driving mobile ad revenues despite surging mobile traffic.
August 19, 2015
Gravy, the only location-based behavioral analytics and segmentation provider unlocking customer interests based on verified local event attendance, today announced the release of Gravy GOLD 2.0, the company’s proprietary local insights and context platform for brands, publishers, media companies, and mobile ad exchanges.
July 9, 2015
Partnership Gives Clients Loyalty-Enhancing Knowledge on Where Guests Go & What They Do, On-Property and In-Between Stays.
July 8, 2015
E-commerce marketers have a whole new way to gain insights to personalize the online shopping experience. And the source is their own brand’s mobile app.