Consumer Privacy Protection is the Cornerstone of Our Business
At Gravy, we’re all about protecting the privacy of consumers and ensuring the security of the data entrusted to us. Gravy’s operational model includes the following privacy protection policies:
No Universal User Tracking: Gravy creates and maintains latitude-longitude based geo-fences around physical locations related to shopping, dining, hospitality, events and Points of Interest (POI) to gather anonymous user signals. We neither create nor maintain geo-fences around residences or sensitive commercial locations such as medical facilities.
No Storage of Location Data: Gravy applies Meta data to aggregated segments when collected, then discards the latitude/longitude and associated Meta data.
Attendance verification data is processed with a 24 hour delay, preventing a user from being trackable by location.
100% Opt-in: All location signals that we receive come from consumers who opted-in to location services.