Q4 2020 Consumer Trends Report

Our in-depth report on consumer foot traffic data for October to December 2020 focuses on the analysis of categories, such as shopping and transportation, in order to identify what consumers are interested in.

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WHY CHOOSE GRAVY ANALYTICS?

We turn location data into location intelligence.

Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why.

Reach

Billions of daily location signals from mobile devices.

Events

The largest events database gives context to millions of places and POIs.

Verified

Consumer visits built on 100% deterministic location data.

DATA SOLUTIONS DRIVEN BY LOCATION INTELLIGENCE

Our Data Solutions

Location Data that Reveals Consumer Behavior

Gravy Data-as-a-Service

Verified and cleansed location datasets via APIs or batch delivery options.

Insights

Gravy Insights

Real-world consumer insights for foot traffic, attribution, and competitive analytics. 

Audiences

Gravy Audiences

Location-based audiences to drive data-driven advertising campaigns. 

BEST PRACTICES, DATA STORIES, AND MORE

How to Conduct A Market Research Analysis

Conducting Market Research: A Beginner’s Quick Guide

Conducting a market research analysis can provide companies with an advantage over their competitors. This type of analysis allows them to identify opportunities for growth and can inform them on how to best prepare for future challenges. The market research…
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TOP POSTS

CASE STUDIES

Using Location Data in the Real World

See how these leading companies used location analytics to inform their business strategies.

Lake Nona
NCM
TGI Fridays

GRAVY ANALYTICS IN THE NEWS

GeoSpatial World

The value of location intelligence for retailers

Location Intelligence (LI) solutions for the retail industry have been selling like hotcakes. The increased usage of mobile phones and IoT devices has further accelerated the use of LI for retail. The utilization of LI in the…
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GameStop’s Stock Squeeze Had Zero Impact On Foot Traffic Trends

Even during a pandemic, could a stock’s 1,500% surge lead to some extra foot traffic? The short-covering fiasco seen in GameStop Corp.’s GME 21.02% stock appears to have little to no impact. Gravy Analytics On GameStop: Data from Gravy Analytics, a provider of real-world location…

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