Measure Foot Traffic During Digital Campaigns
Location data can power your business’s advertising attribution efforts. With Gravy Analytics location intelligence you can see foot traffic data before a digital ad campaign, then compare it to foot traffic during and after your ad campaigns. As a result, you can connect the actions of the users who have viewed your ads to those who have visited your stores and made a purchase.
Accurately Attribute Real-World Actions to Digital Advertising
Gravy Analytics allows your company to leverage location intelligence to learn more about how consumers react to your advertising. See if your ads spur an in-person visit and correlate increased site visits to sales. With this information, your business can accurately attribute physical consumer actions to the appropriate advertising. As a result, you won’t have to guess which ads lead to specific actions.
Present Accurate ROI To Leadership with Advertising Attribution
Attributing the correct actions to your marketing efforts can show leadership that your advertisement efforts produce real results, driving consumers to stores. No more guessing. Present leaders with hard numbers from verified visits.