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    Jeff White

    Want More Sales? Get to the Convention Center
    945 532 Jeff White

    Growing up, my parents would often load us into the car on Saturday mornings for a day of adventure. Or so I thought. Often, our “adventure” began at the local…

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    Age of Attribution Image
    The Age of Attribution is Upon Us
    1024 586 Jeff White

    Never Confuse a Clear Vision with a Short Distance I’ve always envisioned a time when marketers would have a true understanding of consumer behavior at every touchpoint, and could provide…

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    Verified Event Attendance
    Verified Event Attendance is About Location Precision and Consumer Commitment
    1024 683 Jeff White

    By Jeff White  In a recent post, I outlined how consumer commitment to a particular intent or interest can have a big impact on the reliability and robustness of targeted…

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    Commitment and Audience Segmentation
    Let’s Talk About Commitment…In Your Audience Segmentation
    450 257 Jeff White

    By Jeff White How do you tell if someone is committed to something? This is an age-old question for a lot of things in life from relationships to hobbies, jobs,…

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    Why Audience Reach and Insight Are a More Powerful Advertising Combination
    325 327 Jeff White

    By Jeff White The old advertising rule is often boiled down to two words: reach and frequency. This was the mantra during the era of advertising mass media. First, reach…

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    Gravy on the Move: New Audiences, New Products, New Value
    1024 459 Jeff White

    Jeff White, Gravy Founder & CEO Last week we announced a new funding round that included participation by some high profile names inventure capital. It is always nice when people look…

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    The World of Location Data is Like Being in Oz: “Lions and Tigers and Bears – Oh My”
    150 150 Jeff White

    The location based marketing industry will reach $55 billion over next 3 years, yet up to 90% of location signal data today is flawed. Yes, I said flawed. Why is that?…

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