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    Oracle Data Cloud Blog - Ad Targeting
    Oracle Blog Features Gravy to Improve Your Ad Targeting
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    Gravy’s Anurag Mehta is featured today in Oracle’s Data Cloud blog. He breaks down five different levels of consumer ad targeting with the top three including online behavior, location and event…

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    Gravy Analytics
    Gravy Analytics Raises $7.7 Million Round Led by Spring Lake Partners
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    The Growth in Gravy TruLifeTM Audiences to Include Over 240 Million U.S. Mobile Consumers and Expansion Into Advertising Solutions Drives New Equity Investment Leesburg, Va., January 10, 2017 –  Gravy…

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    The Trade Desk + Gravy Analytics Logo
    The Trade Desk Offers Gravy Analytics TruLife™ Mobile Audiences in Data Management Platform
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    The only location-based audiences built on local event-attendances are now available to The Trade Desk brand, agency & DSP users. Leesburg, Va., December 13, 2016.  Gravy Analytics, the only location-based lifestyle…

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    Neustar + Gravy Analytics Logo
    Neustar Launches Data Catalog to Help Brands Create More Valuable Connected Customer Experiences
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    Partnerships with Industry-leading Data Providers Offer Unprecedented Reach While Neustar’s Authoritative Identity Powers the Precision December 7, 2016 – Sterling, Va. Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time…

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    Anurag Mehta Headshot
    Gravy Analytics Taps Former Neustar and Mobile Posse Executive Anurag Mehta to Lead Audience Data Solutions Division
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    Leesburg, Va., December 1, 2016. Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced that Anurag Mehta has joined the company as general…

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    Todd Simon Presents at Plug And Play's Retail Expo: Logo
    Gravy Analytics Executive Todd Simon Presents at Plug And Play’s Recent Retail Expo
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    Hear from Todd Simon, a mobile location veteran and Gravy Analytics Board Observer, on how Gravy Analytics works and why its a unique, powerful solution for brands, agencies and ad…

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    Oracle + Gravy Analytics Logo: Event-Attendance Audiences
    Gravy TruLife™ Consumer Event-Attendance Audiences Added to Oracle Data Cloud’s BlueKai Marketplace
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    We at team Gravy are pleased to announce that Gravy’s consumer event-attendance audiences are now available through Oracle Data Cloud’s BlueKai Marketplace, the world’s largest data marketplace.  This is the…

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    Social WiFi Graphic
    Social Wifi and GPS Location Behavioral Insights are Finally Shaking Hands
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    Team Gravy is happy to announce a strategic partnership with Better AD Network, marrying the immense value of event-and-place visit audiences with in-store Social Wifi.  For the first time, brick…

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    Where Mobile Users Spend Their on-Device Time: Chart
    If You Have Any Doubt on Where Mobile Users Spend Their on-Device Time, You Now Have Your Answer.
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    It’s All About the Apps! In a recent research piece published by eMarketer, it’s clear that smartphone Apps are crushing mobile web time. This is good news for mobile marketers.…

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    Marriott is On a Roll: Reactive or Proactive Graphic
    Marriott is On a Roll with its Mobile App Guest Engagement Strategy
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    But it’s missing a critical component that’s right under its nose. No doubt about it, Marriott is taking its Mobile First strategy seriously.  Recognizing that Guests never leave home without…

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