5 Ways for Automakers to Use Location Intelligence to Sell More Cars and Drive Customer Satisfaction
October 21, 2019
Location data tells us a lot about consumer behavior. The places people go and the events they attend give insight into people’s life stages, habits, and interests. This information can be used by businesses of all kinds to build an exceptional customer experience from start-to-finish.
Read on for 5 ways that automotive companies can get started with location intelligence today.
5. Find New Cars Buyers Before They’re Actively Buying
Deliver your ads to people who’ve visited automotive repair and service centers, or who’ve recently added to their family.
The places people go provide important clues that suggest they’ll be thinking about a new car soon.
4. Advertise to People Who Have Recently Been to an Auto Dealership
Geo-fence local dealer locations, and target your advertising campaigns to people who’ve visited those locations.
You can even reach dealership visitors that went to a competitor.
3. Benchmark Dealer Performance
Uncover what successful dealerships have in common. Is it their clientele? Their showroom? Their business location?
Roll out best practices to improve those that aren’t performing as well.
2. Power Your Customer Loyalty Programs
Enrich your 1st party customer data with location-based insights that give you the power to tailor your marketing programs throughout the customer journey.
Design promotions and incentives that truly speak to your customers’ needs and wants.
1. Get a Better ROI on Sports and Event Sponsorship
Find sponsorship opportunities that put your brand and vehicle lineup in front of more interested buyers.
You can even re-target the people who attended a sponsored event – or any other event – with ads and offers later on.
Bonus: Get Insights into your Competiton
How do you really compare to your competition?
Location analytics can let you quickly and easily compare foot traffic and repeat visits, customer profiles, distance traveled, and much more – for any brand or store location.
For More Ideas: Download “Location Intelligence for Automotive“.
If you’re ready to get started with location intelligence, let us know.