Black Friday Enthusiasts: Audience Profile

November 17, 2017

The start of a new year is the traditional time for a new resolution. In 2017, improving health and fitness was the most popular

‘Tis the season for holiday shopping, so this week we took a closer look at our Black Friday Enthusiasts audience. These mobile consumers were recently observed at retailers, restaurants, or related places and events that indicate they were first in line for Black Friday deals.

The big takeaway? Black Friday Enthusiasts like to shop – but love a discount. At every time of year, they’re more likely to be found at discount or dollar stores, and at wholesalers like Sam’s Club or Costco. They’re also much more likely to frequent entertainment venues like museums and performing arts centers. This makes Black Friday Enthusiasts an especially attractive audience for any electronics retailer, coffee shop or entertainment venue offering a special deal this holiday season.

See the full infographic for more information about Gravy’s Black Friday Enthusiasts audience, below.

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