Brand Battle: Burger King vs. McDonald’s

A group of friends enjoy takeout outside.

Out of all the burger chains, Burger King and McDonald’s have had the longest-standing rivalry. With more of their former diners working from home and skipping lunch out, the fast food chains are having to try new strategies. We analyzed foot traffic at Burger King and McDonald’s to see which one is doing a better job of bringing diners back to their restaurants.

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