Brand Battle: Burger King vs. McDonald’s

COMPARING McDONALD’S AND BURGER KING’S WEEKLY FOOT TRAFFIC

While both fast-food chains are recovering foot traffic, McDonald’s is recovering faster than Burger King. Foot traffic began to decline in mid-March and reached its lowest point in mid-April. In late April, foot traffic began to recover again, and started to level off in June, with the exception of a slight high point for both fast food chains in mid-July.

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