Brand Battle: Burger King vs. McDonald’s

IS McDONALD’S OR BURGER KING THE WINNER?

Will McDonald’s foot traffic return to what it was before COVID-19 faster than Burger King? Or will Burger King’s discounts help push performance past its Golden Arches rival? McDonald’s recently launched its Travis Scott Meal campaign and will soon release its Spicy Chicken McNuggets to the world. Time will tell whether or not this campaign and menu change will help boost foot traffic to McDonald’s restaurants.

For the latest consumer trends related to Burger King and McDonald’s, check out our economic activity by state dashboard.

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