Food Delivery Advertising: Reaching the Right Customers
July 30, 2020
Consumer dining trends are changing. We’ve found that consumers are gravitating towards convenience and comfort foods. According to Food Business News, 8 out of 10 consumers have changed their dining habits as a result of COVID-19. There has been a surge in home cooking, but consumers are still wanting to get their favorite foods via contactless delivery or even curbside pick-up (if delivery isn’t an option). With the re-opening and closing of dining rooms, restaurants are trying to figure out the best way to reach their customers and many are looking towards delivery. Location-based advertising is a great way for restaurants to continue to stay connected with their most loyal customers and find new ones while still meeting their ad budget. This is why our latest advertising audiences include potential customers interested in food delivery.
These advertising audiences will help you reduce ad waste and ensure that you are reaching the right customers with your ads and offers. You’ll want to make sure to reach customers who are interested in food delivery options in order to increase your advertising ROI. Our proximity audiences are perfect for brands looking to encourage customers to use the drive-thru, order curbside pickup, or order their favorite foods via delivery with personalized ads.
Let’s go over some use cases for our latest advertising audiences for brands looking to reach foodies interested in food delivery services.
Use Cases for Food Delivery Advertising Audiences
- Proximity to Sonic: Sonic Drive-In is recovering consumer foot traffic faster than other restaurants. This audience is perfect for advertisers looking to reach customers who frequently visit Sonic with their ad campaigns. Advertisers can use this audience to promote contactless delivery, drive traffic with discounts, or engage potential diners to sign up for a loyalty program.
- Potential Food Delivery Customer: Food delivery companies and restaurants can advertise their delivery options to consumers who frequently visit restaurants.
- Potential High End Food Delivery: Food delivery companies and restaurants specializing in gourmet menu options like steak or seafood can advertise to consumers who frequently go to high-end restaurants or specialty grocery stores.
Ready to start advertising your food delivery services to the right audience? Check out our latest advertising audiences below.
| Audience | Description |
|---|---|
| Potential Food Delivery Customer | Mobile users that may have an interest in food delivery based on high frequency visitations to restaurants |
| Potential High End Food Delivery Customer | Mobile users that may have an interest in high end food delivery based on high frequency visitations to upscale restaurants and speciality grocers |
| In-Market for In Home Beauty Products | Mobile devices seen at places that indicate that the user is in market for beauty products, e.g. Spas and salons |
| Proximity to Starbucks | Mobile devices seen at or frequently in close proximity to a Starbucks |
| Proximity to Sonic | Mobile devices seen at or frequently in close proximity to a Sonic |
| Proximity to Safeway | Mobile devices seen at or frequently in close proximity to a Safeway |
| Proximity to Rite Aid | Mobile devices seen at or frequently in close proximity to a Rite Aid |
| Proximity to Panera Bread | Mobile devices seen at or frequently in close proximity to a Panera Bread |
| Proximity to Napa Auto Parts | Mobile devices seen at or frequently in close proximity to a Napa Auto Parts |
| Proximity to Dunkin' Donuts | Mobile devices seen at or frequently in close proximity to a Dunkin' Donuts |
| Proximity to Autozone | Mobile devices seen at or frequently in close proximity to an Autozone |
| Proximity to Aldi | Mobile devices seen at or frequently in close proximity to an Aldi |
| Proximity to Albertsons | Mobile devices seen at or frequently in close proximity to an Albertsons |
| Satellite Internet Internet User | Mobile devices observed connecting to the internet via Satellite Internet |
| RCN Internet User | Mobile devices observed connecting to the internet via RCN |
