It’s that time of year: the air is crisper, the leaves are starting to change, and the temperatures are pointing to the end of summer. For retailers, this signals more than cider on the porch and backlit jack-o-lanterns, it signals the beginning of the holiday season.

With the challenges that 2020 has brought retailers all over the world, what is the best way to prepare for a holiday season that promises to be the most unpredictable one yet? Location intelligence may be the beacon for the goal you are hoping to achieve.

One thing about 2020 is undeniable: no matter where you are in the world, everything has changed. Especially when it comes to consumer shopping behaviors. Retailers are scratching their heads at the beginning of this holiday season trying to determine what customers will want, and what will entice them to spend some money.  So, how can retailers get their customers to choose them for their holiday shopping needs?

This is where location intelligence comes into play. Using location intelligence, retailers can not only gain valuable insights into where their customers are shopping but also what they are looking for. In previous years, understanding holiday shopping trends was easy, much easier than it is today. Now, in the wake of the coronavirus pandemic, having a comprehensive view of who your customers are will give you valuable insights into what they want for the holiday season and in turn, what you should keep in stock. 

Let’s say, for example, that you are a retailer based in a suburban middle-class neighborhood. You have an allocated amount of marketing budget specifically set aside for the holiday season but no roadmap on not only when to send targeted ads but also, who would benefit most from seeing them. 

Without a location intelligence solution in place, you wouldn’t know that your primary audience is women aged from 30-45 and that their favorite time to shop around or in your store is at the end of the week. With a high-quality location intelligence solution in place, you would be able to target your audience based on who will buy and also when they will buy from you, maximizing your ad reach and reducing ad spend.

It’s only natural that with massive global and cultural changes, customer needs will change as well. The difference is that we are seeing these shifts happen so quickly that it’s hard to keep up. The new economic climate demands the shift in consumer spending habits and what customers deem worthy of spending their money on. Retailers need an ironclad way to build a new and reliable customer shopping profile to stay ahead of the curve. 

Location intelligence gives you information to create buyer personas and tailor your marketing solely for your target audience. As the holiday season approaches, it’s just as important to save on ad spend as it is to stay within the parameters of your possibly tighter marketing budget. Make the most of your allocated resources by only targeting those customers who are most likely to buy from you and convert. 

The holiday season is one that retailers look forward to all year round. With the shifting times and new rules, it’s understandable that so many retailers are afraid of what this year is going to look like. Take your power back and give your customers what they want this year with our location intelligence solutions. 

Chase away the grinch called 2020 and contact us to speak with a location intelligence expert today!