Gravy Analytics Adds New Cinco de Mayo, Super Bowl and Valentine’s Day Audiences

December 11, 2018

Gravy Analytics is excited to launch 16 new enthusiast and lifestyle audiences for use in digital advertising campaigns. With Gravy’s location-based audiences, marketers can easily reach engaged consumers based on what they do in real life.

Included in this month’s release are:

Gravy Analytics Adds New Cinco de Mayo, Super Bowl and Valentine's Day Audiences

Cinco de Mayo Enthusiast  – Mobile users who are likely to celebrate Cinco de Mayo. Consumers in this audience attend happy hours and were observed at Cinco De Mayo events last year. Perfect for use by bars and restaurants who want to reach consumers before this year’s celebrations begin.

Super Bowl Enthusiast – Mobile users that are likely to be Super Bowl enthusiasts based on past visits to Super Bowl-related games and tailgating events. Or, reach even more football fans with our ‘NFL Football Tailgating Enthusiasts‘ and ‘NFL Football Fans’ audiences.

Valentine’s Day Enthusiast – Mobile users that are expected to celebrate Valentine’s Day. Consumers in this audience visit romantic restaurants and retail stores, indicating they celebrated the holiday last year. Ideal for hotels and restaurants promoting Valentine’s Day specials, or for retailers advertising gifts like flowers, jewelry or chocolate.

Browse all new audiences, below, or see the full list of Gravy Audiences.

AudienceDescription
Cinco de Mayo EnthusiastMobile users that are likely to celebrate Cinco de Mayo based on happy hour visitation and last year's Cinco de Mayo
Valentine's Day EnthusiastMobile users that are likely to celebrate Valentine's day based on romantic shopping and last year's Valentine's day
Local Mass Transit CommuterMobile users that travel using mass transit such as bus and light rail
Book Store ShopperMobile users that shop at book stores
Work from HomeMobile users who exhibit behaviors associated with working from home
Sports Goods and Apparel ShopperMobile users that shop at stores focused on sports goods and apparel
New Year's CelebratorsMobile users that are likely to celebrate New Years based on celebratory past behavior
Superbowl EnthusiastMobile users that are likely Superbowl enthusiasts based on visiting football related venues and events
Cosmetic Store ShopperMobile users that shop at stores focused on cosmetics
Recent Retail Visit by Shopper - USPS Post OfficeMobile users that have recently visited a USPS post office
Car Rental TravelerMobile users that rent cars when traveling
Recent Grocery Visitor - Latin AmericanMobile users that have recently visited a grocery store specializing in Latin American products
Bath and Body Product ShoppersMobile users that shop at stores focused on bath and body products
Diners - Latin American CuisineMobile users seen at Latin American restaurants
Recent Personal Finance Visit - Western UnionMobile users that have recently visited a Western Union
Diners - Smoothie and Juice BarsMobile users seen at Smoothie and Juice bars

Ready to give Gravy Audiences a try? Contact us today. 

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