Gravy Analytics Adds New Cinco de Mayo, Super Bowl and Valentine’s Day Audiences
December 11, 2018
Gravy Analytics is excited to launch 16 new enthusiast and lifestyle audiences for use in digital advertising campaigns. With Gravy’s location-based audiences, marketers can easily reach engaged consumers based on what they do in real life.
Included in this month’s release are:
Cinco de Mayo Enthusiast – Mobile users who are likely to celebrate Cinco de Mayo. Consumers in this audience attend happy hours and were observed at Cinco De Mayo events last year. Perfect for use by bars and restaurants who want to reach consumers before this year’s celebrations begin.
Super Bowl Enthusiast – Mobile users that are likely to be Super Bowl enthusiasts based on past visits to Super Bowl-related games and tailgating events. Or, reach even more football fans with our ‘NFL Football Tailgating Enthusiasts‘ and ‘NFL Football Fans’ audiences.
Valentine’s Day Enthusiast – Mobile users that are expected to celebrate Valentine’s Day. Consumers in this audience visit romantic restaurants and retail stores, indicating they celebrated the holiday last year. Ideal for hotels and restaurants promoting Valentine’s Day specials, or for retailers advertising gifts like flowers, jewelry or chocolate.
Browse all new audiences, below, or see the full list of Gravy Audiences.
Audience | Description |
---|---|
Cinco de Mayo Enthusiast | Mobile users that are likely to celebrate Cinco de Mayo based on happy hour visitation and last year's Cinco de Mayo |
Valentine's Day Enthusiast | Mobile users that are likely to celebrate Valentine's day based on romantic shopping and last year's Valentine's day |
Local Mass Transit Commuter | Mobile users that travel using mass transit such as bus and light rail |
Book Store Shopper | Mobile users that shop at book stores |
Work from Home | Mobile users who exhibit behaviors associated with working from home |
Sports Goods and Apparel Shopper | Mobile users that shop at stores focused on sports goods and apparel |
New Year's Celebrators | Mobile users that are likely to celebrate New Years based on celebratory past behavior |
Superbowl Enthusiast | Mobile users that are likely Superbowl enthusiasts based on visiting football related venues and events |
Cosmetic Store Shopper | Mobile users that shop at stores focused on cosmetics |
Recent Retail Visit by Shopper - USPS Post Office | Mobile users that have recently visited a USPS post office |
Car Rental Traveler | Mobile users that rent cars when traveling |
Recent Grocery Visitor - Latin American | Mobile users that have recently visited a grocery store specializing in Latin American products |
Bath and Body Product Shoppers | Mobile users that shop at stores focused on bath and body products |
Diners - Latin American Cuisine | Mobile users seen at Latin American restaurants |
Recent Personal Finance Visit - Western Union | Mobile users that have recently visited a Western Union |
Diners - Smoothie and Juice Bars | Mobile users seen at Smoothie and Juice bars |
Ready to give Gravy Audiences a try? Contact us today.