Gravy Analytics Adds New Political Voters, Proximity to Brands and Walmart Employee Audiences

Gravy Analytics Adds New Political Voters, Proximity to Brands and Walmart Employee Audiences

Gravy Analytics is excited to launch 22 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.

Included in this month’s release are:

Likely Democrat or Republican Voters – Mobile consumers that are likely to vote for Democratic or Republican candidates based on attending party specific political events and venues related to each party’s topics. Perfect for use by candidates or organizations looking to promote their party-specific campaigns and platforms. Or, reach even more consumers with our ‘Political Activist‘ audience.

Proximity to Brands – These are mobile consumers observed at popular restaurant and fast food chains, like Arby’s, Chipotle, KFC, Olive Garden, Red Lobster, and TGI Fridays. These audiences are ideal for brands looking to target shoppers around a location, or locations, of interest with a promotion or offer. Not sure which type of audience to choose, check out ‘Precision or Proximity? Choosing Between Location-Based Advertising Audiences‘.

Walmart Employees – Mobile devices that illustrate visitation patterns which indicate Walmart as their place of employment. Perfect for use in your next B2B advertising campaign. 

Browse all new audiences, below, or download the full list of Gravy Audiences available today.

AudienceDescription
Walmart EmployeesMobile devices showing visitation patterns indicating Walmart as their place of employment
Likely Republican VoterMobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics
Likely Democrat VoterMobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics
Proximity to SubwayMobile devices seen at or frequently in close proximity to Subway
Proximity to Dairy QueenMobile devices seen at or frequently in close proximity to Dairy Queen
Proximity to Arby'sMobile devices seen at or frequently in close proximity to Arby's
Proximity to KFCMobile devices seen at or frequently in close proximity to KFC
Proximity to Applebee'sMobile devices seen at or frequently in close proximity to Applebee's
Proximity to TGI FridaysMobile devices seen at or frequently in close proximity to TGI Fridays
Proximity to Ruby TuesdayMobile devices seen at or frequently in close proximity to Ruby Tuesday
Proximity to Red RobinMobile devices seen at or frequently in close proximity to Red Robin
Proximity to Olive GardenMobile devices seen at or frequently in close proximity to Olive Garden
Proximity to Red LobsterMobile devices seen at or frequently in close proximity to Red Lobster
Proximity to Chili'sMobile devices seen at or frequently in close proximity to Chili's
Proximity to Buffalo Wild WingsMobile devices seen at or frequently in close proximity to Buffalo Wild Wings
Proximity to Outback SteakhouseMobile devices seen at or frequently in close proximity to Outback Steakhouse
Proximity to Denny'sMobile devices seen at or frequently in close proximity to Denny's
Proximity to IHOPMobile devices seen at or frequently in close proximity to IHOP
Proximity to Chick-fil-AMobile devices seen at or frequently in close proximity to Chick-fil-A
Proximity to PopeyesMobile devices seen at or frequently in close proximity to Popeyes
Proximity to ChipotleMobile devices seen at or frequently in close proximity to Chipotle
Proximity to BJ's Restaurant & BrewhouseMobile devices seen at or frequently in close proximity to BJ's Restaurant & Brewhouse

Ready to give Gravy Audiences a try? Contact us today.

Location intelligence gives insight into your competition. Get ahead of your competitors by connecting with a Gravy Analytics sales representative today.

Scroll to Top