Gravy Analytics Adds New Political Voters, Proximity to Brands and Walmart Employee Audiences
July 29, 2019
Gravy Analytics is excited to launch 22 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.
Included in this month’s release are:
Likely Democrat or Republican Voters – Mobile consumers that are likely to vote for Democratic or Republican candidates based on attending party specific political events and venues related to each party’s topics. Perfect for use by candidates or organizations looking to promote their party-specific campaigns and platforms. Or, reach even more consumers with our ‘Political Activist‘ audience.
Proximity to Brands – These are mobile consumers observed at popular restaurant and fast food chains, like Arby’s, Chipotle, KFC, Olive Garden, Red Lobster, and TGI Fridays. These audiences are ideal for brands looking to target shoppers around a location, or locations, of interest with a promotion or offer. Not sure which type of audience to choose, check out ‘Precision vs. Proximity: What is Your Perfect Location-Based Audience for Ads?‘.
Walmart Employees – Mobile devices that illustrate visitation patterns which indicate Walmart as their place of employment. Perfect for use in your next B2B advertising campaign.
Browse all new audiences, below, or download the full list of Gravy Audiences available today.
| Audience | Description |
|---|---|
| Walmart Employees | Mobile devices showing visitation patterns indicating Walmart as their place of employment |
| Likely Republican Voter | Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics |
| Likely Democrat Voter | Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics |
| Proximity to Subway | Mobile devices seen at or frequently in close proximity to Subway |
| Proximity to Dairy Queen | Mobile devices seen at or frequently in close proximity to Dairy Queen |
| Proximity to Arby's | Mobile devices seen at or frequently in close proximity to Arby's |
| Proximity to KFC | Mobile devices seen at or frequently in close proximity to KFC |
| Proximity to Applebee's | Mobile devices seen at or frequently in close proximity to Applebee's |
| Proximity to TGI Fridays | Mobile devices seen at or frequently in close proximity to TGI Fridays |
| Proximity to Ruby Tuesday | Mobile devices seen at or frequently in close proximity to Ruby Tuesday |
| Proximity to Red Robin | Mobile devices seen at or frequently in close proximity to Red Robin |
| Proximity to Olive Garden | Mobile devices seen at or frequently in close proximity to Olive Garden |
| Proximity to Red Lobster | Mobile devices seen at or frequently in close proximity to Red Lobster |
| Proximity to Chili's | Mobile devices seen at or frequently in close proximity to Chili's |
| Proximity to Buffalo Wild Wings | Mobile devices seen at or frequently in close proximity to Buffalo Wild Wings |
| Proximity to Outback Steakhouse | Mobile devices seen at or frequently in close proximity to Outback Steakhouse |
| Proximity to Denny's | Mobile devices seen at or frequently in close proximity to Denny's |
| Proximity to IHOP | Mobile devices seen at or frequently in close proximity to IHOP |
| Proximity to Chick-fil-A | Mobile devices seen at or frequently in close proximity to Chick-fil-A |
| Proximity to Popeyes | Mobile devices seen at or frequently in close proximity to Popeyes |
| Proximity to Chipotle | Mobile devices seen at or frequently in close proximity to Chipotle |
| Proximity to BJ's Restaurant & Brewhouse | Mobile devices seen at or frequently in close proximity to BJ's Restaurant & Brewhouse |
Ready to give Gravy Audiences a try? Contact us today.
