Gravy Analytics and Kantar are pleased to announce the release of 45+ new audiences for use in digital advertising campaigns. These new audiences combine Gravy’s location-based consumer lifestyle data with Kantar’s consumer shopping data to reveal the lifestyles, interests and spending habits of US consumers. Reflecting both the places that people go, and where they spend their money, these audiences give digital marketers a powerful new way to reach in-market consumers.

Gravy Analytics is a leading provider of location-derived audiences, insights and data services for marketers. The company processes over 8B pseudonymous mobile location signals every day to create its real-world consumer intelligence. Shopcom, a division of Kantar Worldpanel, is a data integration, analytics and insights firm leveraging CPG, retail product and retailer brand purchase behavior data.

With Gravy Analytics and Kantar audiences, advertisers can easily reach college students, affluent consumers, business travelers and more based on their shopping activity. Example audiences include ‘Athletes shopping at Athleta’, ‘Do It Yourself Enthusiasts shopping at Home Depot’ and ‘Marriott Shoppers’. Browse example Kantar & Gravy Analytics audiences or download the full list below.

Enabled by the LiveRamp Data Innovator’s program, all Gravy Kantar audiences are available exclusively through the LiveRamp data platform. Advertisers can find all audiences listed within the LiveRamp catalog under Innovators > Kantar & Gravy Analytics.

If you’d like to learn more about the data partnership between Gravy Analytics and Kantar, contact us today.