Gravy Analytics Introduces New Fast Food Breakfast Diners, Last Minute Holiday Shoppers and Thanksgiving Meal Planners Audiences
September 2, 2019
Gravy Analytics announces the launch of 11 new precision lifestyle audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.
Included in this month’s release are:
Data is measured on a number of quality points, the most common of which are existence (does the
ncluded in this month’s release are:
Fast Food Breakfast Diners – Mobile users observed visiting fast food restaurants during breakfast, like Burger King, Chick-fil-a, Dunkin’ Hardee’s, and Subway. Perfect for use by restaurants who are looking to reach diners on the go. Be sure to check out our ‘McDonald’s Breakfast Diners’ and ‘Frequent QSR Diners‘ audiences too!
Last Minute Holiday Shoppers – Mobile users observed shopping last minute during the holiday season. Suitable for use by retailers or shopping centers who want to reach those consumers looking to buy the perfect gift in time for the holidays. Want to reach other holiday shoppers? Try our ‘Holiday Electronics Shoppers’, ‘Holiday Fashion Shoppers’, or ‘Holiday Travelers’ audiences.
Thanksgiving Meal Planners – Mobile consumers observed shopping the week prior to Thanksgiving, indicating they will be hosting gatherings. Ideal for any ad campaign promoting food or products around the holiday.
Browse all new audiences, below, or download the full list of Gravy Audiences available today.
| Audience | Description |
|---|---|
| Taco Bell Late Night Diners | Mobile devices observed visiting Taco Bell during late night |
| McDonald's Breakfast Diners | Mobile devices observed visiting McDonald's during breakfast |
| Dinner Restaurant Diners | Mobile devices observed visiting restaurants during dinner |
| Lunch Restaurant Diners | Mobile devices observed visiting restaurants during lunch |
| Breakfast Restaurant Diners | Mobile devices observed visiting restaurants during breakfast |
| Afternoon Coffee Buyers | Mobile devices observed visiting coffee shops during the afternoon |
| Late Night Fast Food Diners | Mobile devices observed visiting fast food restaurants late night |
| Fast Food Breakfast Diners | Mobile devices observed visiting fast food restaurants during breakfast |
| Medicare Interest | Mobile devices with visitation patterns indicating interest in open enrollment, such as elder care and retirement venues and events |
| Thanksgiving Meal Planners | Mobile devices observed shopping during the week preceding Thanksgiving indicating hosting parties and gatherings |
| Last Minute Holiday Shoppers | Mobile devices observed shopping last minute during the holiday season and frequenting last minute purchase categories such as jewelry |
Ready to give Gravy Audiences a try? Contact us today.
