Gravy Analytics announces the launch of 15 new in-market, enthusiast and lifestyle audiences for use in digital advertising campaigns. With Gravy\u2019s location-based audiences, marketers can easily reach committed consumers based on what they do in real life. Our favorite audiences include: Recent Grocery Visitors \u2013 Reach consumers that were recently seen at major grocery chains, including Harris Teeter, Trader Joe\u2019s and Wegmans. Perfect for use by food manufacturers \u2013 such as Kraft or Mars- and CPGs \u2013 like Unilever or P&G \u2013 that want to connect with grocery store shoppers. Reach in-market grocery buyers before they make their next trip to the store! Parents of High School, College Students \u2013 Connect with parents of students with \u2018\u2018Parents of High School Students\u2019 and \u2018Parents of College Students\u2019. A perfect choice for companies marketing technology, apparel or school supplies purchased by parents and used by high school or college students. Both audiences are available now for your use in upcoming summer break or back-to-school campaigns. In-Market Mother\u2019s (and Father\u2019s) Day \u2013 Advertise to consumers who are in-market for Mother\u2019s Day \u2013 or Father\u2019s Day \u2013 gifts. Ideal for upscale restaurants, jewelry stores, golf courses, spas and much, much more. This is a great audience to try if your product or service sales correlate with Mother\u2019s Day or Father\u2019s Day holidays. Jewelers: be sure to check out Gravy\u2019s new \u2018In-Market Jewelry\u2019 audience, as well! Learn more about these exciting new audiences, or download the complete list of over 350 Gravy Audiences available today. Gravy Audience Finder These new Gravy Audiences are now available for use via leading DMPs and DSPs. Tell us how you\u2019re using Gravy Audiences to power your advertising campaigns! We\u2019d like to hear all about it. Contact us today.