Gravy Analytics is pleased to announce the release of several new sports fan, traveler and personal finance audiences for use by digital marketers. All new audiences are now available for use via leading DMPs and DSPs.

Gravy Audiences are used to by leading advertisers and brands to connect with U.S. consumers based on information about what they do and where they go in real life. Unlike other location-based audiences, Gravy Audiences reflect the real-world interests and activities of over 250M+ opted-in U.S. consumers.

Included in this month’s release are:

Horse Racing Fans – Reach “Horse Racing Enthusiasts” ahead of the Kentucky Derby. The “most exciting two minutes in sports” kicks off the Triple Crown on May 4. Interested in more than just the races? Connect with Equestrian Sports Fans to reach an even broader swath of horse enthusiasts.

Traveler – Luxury Hotel – Promote luxury accommodations to travelers known to frequent luxury hotels with “Traveler – Luxury Hotels”. Perfect for hotels, resorts or B&Bs to reach upscale travelers ahead of the summer vacation season. Targeting a more budget-conscious traveler? Try “Traveler – Midrange Hotel” or “Traveler – Budget Hotel” instead.

Recent Personal Finance Visit – Connect with “Recent Personal Fianance” visitors – consumers visiting personal finance destinations, including Edward Jones, Wells Fargo and Bank of America. With 2017 tax season coming to a close, it’s the best time of year for many consumers to get their personal finances in order.

Browse all new audiences, below, or download the full list of Gravy’s location-derived audiences today.

Are you ready to get started with Gravy Audiences? Do you have questions about our location intelligence platform and methodology? Contact us today.