Gravy Analytics Partners with TruAudience by TransUnion

October 13, 2021

The exponential growth of connected TV (CTV), audio streaming, and online gaming is rapidly changing how companies plan to advertise and reach target audiences. According to eMarketer, CTV investments grew by 40.6% year over year in 2020 driven by increased viewership during pandemic related lockdowns. In 2021, CTV will continue to be the fastest growing advertising sector.

With more companies investing in advertisements on streaming media, it is worthwhile to ensure ad spend is focused on the right audiences. We are excited to announce Gravy’s advertising audiences are now available in the TruAudience® Data Marketplace, formerly Tru Optik, the go-to place for targeting audiences across streaming media advertising. This means advertisers can more effectively reach engaged consumers across connected media.

“TruAudience Data Marketplace gives Gravy Analytics scaled reach in CTV and streaming advertising spaces. Advertisers need to build strategies on quality data, especially in the ever-changing world of digital media,” said Gravy CEO and Founder Jeff White.

Advertisers can now choose from a multitude of location-based Gravy Audiences across in-market categories including:

  • Auto Shoppers
  • Home Buyers
  • Furniture Shoppers
  • Travelers

In addition to in-market categories, advertisers have the option to select a Gravy Audience based on a life stage (e.g. New Parents), lifestyle (e.g. Luxury Lifestylers), or even events (e.g. Live Music Lovers).

Michelle Swanston, VP Customer Success & Data Marketplace at TransUnion added, “Gravy Audiences, built on consumer behavior patterns, can help advertisers connect with the right audiences. This becomes especially powerful when used in concert with the TruAudience Data Marketplace actionable across over 80 million connected homes.”

Explore the features and benefits of the TruAudience Data Marketplace. For more information on our advertising audiences, check out our page and browse our Gravy Audience Finder.

Scroll to Top