Gravy Analytics Releases Brand Loyalists, Frequent Event Attendee and QSR Diner Audiences

Gravy Analytics Releases Brand Loyalists, Frequent Event Attendee and QSR Diner Audiences

Gravy Analytics today released 18 new lifestyle audiences for use in advertising campaigns. Gravy Audiences make it easy for marketers to reach the right people based on where they go in the physical world – the places they visit, the events they attend, and the stores they shop at.

Included in this month’s release are:

Brand Loyalist  Various Brands: Reach mobile consumers who show loyalty to brands including Hyatt, Marriott, Starbucks, Target, and Whole Foods through repeat visitations over time. These audiences are ideal for brands looking to target their loyal shoppers and travelers with a special promotion or offer. Be sure to check our brand audiences that can be used by brands to re-engage their current customers – or by their competitors to launch conquesting campaigns.

Frequent Event Attendee: Mobile users that frequent events across multiple categories including social, sports and music. Perfect for use in campaigns promoting summer music festivals, concert tours or sports games.

Frequent QSR Diner: Mobile users that frequent quick service restaurants. With warmer weather approaching, it’s the best time to reach consumers looking to grab a bite while on the go. Or, reach even more consumers with our ‘Casual Food Diners’ and ‘Diners by Cuisine‘ audiences.

View all the new audiences below or find the perfect audience today.

AudienceDescription
Brand Loyalist - Marriott BonvoyMobile users showing brand affinity and loyalty to Marriott through repeated visitations over time
Brand Loyalist - Former Starwood SPG BrandsMobile users showing brand affinity and loyalty to the former Starwood branded Hotels through repeated visitations over time
Brand Loyalist - World of HyattMobile users showing brand affinity and loyalty to Hyatt through repeated visitations over time
Brand Loyalist - Hilton HonorsMobile users showing brand affinity and loyalty to Hilton through repeated visitations over time
Brand Loyalist - WalmartMobile users showing brand affinity and loyalty to Walmart through repeated visitations over time
Brand Loyalist - TargetMobile users showing brand affinity and loyalty to Target through repeated visitations over time
Brand Loyalist - Whole FoodsMobile users showing brand affinity and loyalty to Whole Foods through repeated visitations over time
Brand Loyalist - Trader Joe'sMobile users that shop at toy storesMobile users showing brand affinity and loyalty to Trader Joe's through repeated visitations over time
Brand Loyalist - CVSMobile users showing brand affinity and loyalty to CVS through repeated visitations over time
Brand Loyalist - WalgreensMobile users showing brand affinity and loyalty to Walgreens through repeated visitations over time
Brand Loyalist - StarbucksMobile users showing brand affinity and loyalty to Starbucks through repeated visitations over time
Brand Loyalist - Dunkin' DonutsMobile users showing brand affinity and loyalty to Dunkin' Donuts through repeated visitations over time
Brand Loyalist - Panera BreadMobile users showing brand affinity and loyalty to Panera through repeated visitations over time
Brand Loyalist - Home DepotMobile users showing brand affinity and loyalty to Home Depot through repeated visitations over time
Brand Loyalist - Lowe'sMobile users showing brand affinity and loyalty to Lowe's through repeated visitations over time
Frequent Event AttendeeMobile users showing an interest in special events by frequenting events across multiple categories including social, sports, and music
Frequent Ticketed Event AttendeeMobile users showing an interest in ticketed events by frequenting events across multiple categories that require purchasing tickets to attend such as professional sports and music concerts
Frequent QSR DinerMobile users observed frequently going to quick serve restaurants over time

Talk with a Gravy Analytics sales representative to learn more about location intelligence.

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