Gravy Analytics Releases Brand Loyalists, Frequent Event Attendee and QSR Diner Audiences
January 28, 2020
Gravy Analytics today released 18 new lifestyle audiences for use in advertising campaigns. Gravy Audiences make it easy for marketers to reach the right people based on where they go in the physical world – the places they visit, the events they attend, and the stores they shop at.
Included in this month’s release are:
Brand Loyalist – Various Brands: Reach mobile consumers who show loyalty to brands including Hyatt, Marriott, Starbucks, Target, and Whole Foods through repeat visitations over time. These audiences are ideal for brands looking to target their loyal shoppers and travelers with a special promotion or offer. Be sure to check our brand audiences that can be used by brands to re-engage their current customers – or by their competitors to launch conquesting campaigns.
Frequent Event Attendee: Mobile users that frequent events across multiple categories including social, sports and music. Perfect for use in campaigns promoting summer music festivals, concert tours or sports games.
Frequent QSR Diner: Mobile users that frequent quick service restaurants. With warmer weather approaching, it’s the best time to reach consumers looking to grab a bite while on the go. Or, reach even more consumers with our ‘Casual Food Diners’ and ‘Diners by Cuisine‘ audiences.
View all the new audiences below or find the perfect audience today.
Audience | Description |
---|---|
Brand Loyalist - Marriott Bonvoy | Mobile users showing brand affinity and loyalty to Marriott through repeated visitations over time |
Brand Loyalist - Former Starwood SPG Brands | Mobile users showing brand affinity and loyalty to the former Starwood branded Hotels through repeated visitations over time |
Brand Loyalist - World of Hyatt | Mobile users showing brand affinity and loyalty to Hyatt through repeated visitations over time |
Brand Loyalist - Hilton Honors | Mobile users showing brand affinity and loyalty to Hilton through repeated visitations over time |
Brand Loyalist - Walmart | Mobile users showing brand affinity and loyalty to Walmart through repeated visitations over time |
Brand Loyalist - Target | Mobile users showing brand affinity and loyalty to Target through repeated visitations over time |
Brand Loyalist - Whole Foods | Mobile users showing brand affinity and loyalty to Whole Foods through repeated visitations over time |
Brand Loyalist - Trader Joe's | Mobile users that shop at toy storesMobile users showing brand affinity and loyalty to Trader Joe's through repeated visitations over time |
Brand Loyalist - CVS | Mobile users showing brand affinity and loyalty to CVS through repeated visitations over time |
Brand Loyalist - Walgreens | Mobile users showing brand affinity and loyalty to Walgreens through repeated visitations over time |
Brand Loyalist - Starbucks | Mobile users showing brand affinity and loyalty to Starbucks through repeated visitations over time |
Brand Loyalist - Dunkin' Donuts | Mobile users showing brand affinity and loyalty to Dunkin' Donuts through repeated visitations over time |
Brand Loyalist - Panera Bread | Mobile users showing brand affinity and loyalty to Panera through repeated visitations over time |
Brand Loyalist - Home Depot | Mobile users showing brand affinity and loyalty to Home Depot through repeated visitations over time |
Brand Loyalist - Lowe's | Mobile users showing brand affinity and loyalty to Lowe's through repeated visitations over time |
Frequent Event Attendee | Mobile users showing an interest in special events by frequenting events across multiple categories including social, sports, and music |
Frequent Ticketed Event Attendee | Mobile users showing an interest in ticketed events by frequenting events across multiple categories that require purchasing tickets to attend such as professional sports and music concerts |
Frequent QSR Diner | Mobile users observed frequently going to quick serve restaurants over time |