Gravy Analytics Releases New Holiday Shopping, Branded Audiences for Better Ad Targeting
October 26, 2017
This month, Gravy Analytics is pleased to announce the release of more than 40 new consumer audiences. Built on the places and events that consumers attend in real-life, Gravy Audiences make it easier than ever for advertisers to target committed consumers and deliver superior campaign results.
Holiday audiences, including ‘Top Holiday Spenders’, ‘Holiday Discount Shoppers’, and ‘Post-Holiday Bargain Shoppers’ are now available through leading DSPs and DMPs. With the holiday season just around the corner, it’s the perfect time to get your marketing message in front of holiday shoppers with a location-based audience.
Also available are new, branded retail audiences for top stores like Ikea, Neiman Marcus, Old Navy and ToysRUs. We’ve also added to our branded audiences in the convenience, grocery and home improvement categories. As always, Gravy’s branded audiences make it simple for brands to connect with their current customers – or their competitors’.
What are you waiting for? Browse our newest audiences, below, or download the complete list of more than 300+ real-world consumer audiences today.