Gravy Analytics is pleased to announce the launch of 15 new location-based audiences for use in digital advertising campaigns. These new in-market, enthusiast and lifestyle audiences make it simple for marketers to reach committed consumers based on what they do in real life.

New audiences to note this month include:

Spring Break Enthusiasts – Reach consumers that are now in-market for a spring vacation or weekend getaway. Perfect for use by airlines, hotels, resorts and tourist attractions that cater to a Spring Break crowd. Connect with engaged, in-market consumers just in time for the season!

Healthy Eaters – Target consumers who are often observed at health food stores, healthy restaurants and related events. A perfect fit for CPGs promoting healthy food and beverages, or for any health food store or restaurant seeking to grow its customer base. Also, be sure to check out our new ‘Women’s Heath’ and ‘Men’s Health’ audiences and reach health-conscious consumers by gender.

Miles Driven Annually – Connect with consumers who drive 5K, 10K, 15K or over 20K miles annually. Ideal for auto service, transportation or insurance companies who want to reach consumers based on how far they drive each year. Every month, Gravy verifies over 120M consumer attendances at places and events across the U.S.

Browse all our new audiences, below, or download the full list of more than 325 real-world audiences today.

All new Gravy Audiences are now available for use within leading DMPs and DSPs.

Have a great story about how you’re using Gravy Audiences to power your advertising campaigns? We want to hear from you! Contact us today.