As a natural step in the evolution of data-driven audience marketing, Oracle Data Cloud just announced its entry into the Business-to-Business (B2B) digital marketing space in a big way.
Oracle’s new B2B audience solutions are certainly robust. With over 400 million business users and over 1 million addressable US companies, the solution is uniquely designed to help B2B marketers improve targeting and conversion—at scale and at any given point in the marketing funnel.
Oracle Data Cloud’s Datalogix, BlueKai and AddThis assets serve as foundational components of these audiences, with strategic partners including Gravy Analytics providing essential data enrichment and reach. For the first time, Oracle Data Cloud clients can tap into Gravy’s unique ability to identify, target and re-target frequent attendees of B2B events, both while on-premise and afterwards. This premium event-based data is made possible by AdmitOne™, Gravy’s mobile, location based attendance verification engine.
Gravy’s event-attendee based B2B solution is powerful for anything from building top-of-funnel brand awareness down to driving foot traffic to exhibits or engaging professionals for post-event lead generation. The company maintains a rapidly growing dataset of tens of thousands of B2B events in the U.S. across dozens of industry verticals. Gravy events range from local and regional vertical business meet-ups and trade shows to major B2B conferences including South by Southwest (SXSW) and the Consumer Electronics Show (CES), to Oracle’s Own Open World Expo. B2B event audiences are currently available across eleven industry verticals including Agriculture, Construction, Transportation, Financial Services and Technology in the BlueKai Marketplace, with more to come.