Gravy Introduces New Branded Audiences For Pharmacy And Grocery Stores
July 12, 2017
Gravy is pleased to announce the release of five new branded audiences for pharmacy and grocery stores. These new audiences allow advertisers to reach mobile consumers who have recently visited stores like Kroger, Safeway or Walgreens.
How to Use
Advertisers can use their own branded audience to reengage their current customers with timely promotions that encourage occasional shoppers to become repeat visitors. Branded audiences can also be used to target a competitor’s customers and deliver conquesting campaigns.
For example, CVS might send an exclusive offer for birthday cards and party supplies to its current customers, driving product sales and additional store visits. To acquire new customers, CVS might deliver a photo printing discount offer to mobile consumers recently observed at a Walgreens or Publix.
Need more options? Download the full list of Gravy Audiences today.
How to Buy
Gravy Audiences are purchased through leading DSPs and DMPs. Just choose your target audience, set your location and budget, and your next mobile campaign will be delivered to the most engaged mobile consumers in market. It’s as easy as (programmatic) advertising can be.
Need help getting started? Or just want to learn more? Contact us today.