Dayparting Analysis: Real-World Data for Consumer Behavior Insights

November 29, 2021

Location intelligence, built on real-world consumer insights, can provide businesses with an understanding of how consumer interests and affinities change over time. These insights have been especially valuable in the last few years as many companies want to understand the “new normal” of consumer behavior. 

What types of places are consumers now visiting? How often do they visit these places? When do they typically go? These questions can be answered with a dayparting analysis by the day of the week or time of day. Location intelligence is one of the best data sets to work with for this type of analysis. This type of real-world data includes timestamps of consumer visits.  

Park attendance has increased due to the consumer trends associated with the coronavirus pandemic.

Park attendance has increased due to the consumer trends associated with the coronavirus pandemic. But, what are the busiest times and days of the week for outdoor parks? To find out, we analyzed consumer visits to outdoor parks in the U.S. during September 2021.

Dayparting Analysis: Visits to U.S. parks by day of week.

First, we looked at the pattern of visits by the day of the week. The most popular day of the week for visitors to outdoor parks is Sunday. However, many people also visit parks Wednesday through Friday as well. This trend might indicate that more people working from home today are able to include visiting a park in their regular weekly routine. While day of week can help a park authority understand the big picture, visits can also be analyzed by time of day.

Dayparting Analysis: Visits to U.S. parks by time of day.

The peak times for visitors to parks across the U.S. is 7 a.m. and 5 p.m.  This shows that park visits are occurring just before the start and end times of a typical work day. Since more people are working from home and not commuting as frequently, they might be using that extra time in the morning and evening to exercise or spend time with family and friends after the workday is over.

Parks and surrounding local businesses can use these insights to:

  • Determine when they might need additional staff or should open additional facilities to the public.
  • Implement co-marketing programs and joint offerings with local businesses to enhance the consumer experience.
  • Understand the best times to advertise to park visitors to keep them coming back.

For more information on how your business can use dayparting, speak with a location intelligence expert from Gravy Analytics today

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