Gravy Releases New Halloween, Black Friday Shopping and In-Market Audiences

Gravy Analytics is pleased to announce the release of several new in-market and enthusiast audiences for use in digital advertising campaigns. Retailers can use our new ‘Halloween Shopping Enthusiast’ and ‘Black Friday Shopping Enthusiast’ audiences to reach consumers with a propensity to shop for Halloween-themed goods and to take advantage of Black Friday sales during the holiday season.

Gravy has also created a series of new In-Market audiences that let advertisers reach consumers seeking personal finance or insurance services, and wedding or travel planning. Finally, we’ve released additional enthusiast audiences enabling advertisers to reach political activists, car and motorcycle enthusiasts, gym goers and more. These new audiences are now available for purchase through our best-in-class DSP/DMP partners.

Read more about each new audience, below.

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