How Brands Can Efficiently Advertise to Gen Z
August 26, 2020
While many advertisers might put Gen Z (sometimes referred to as post-Millennials) and Millennials into the same bucket, they are totally different when it comes to the way that they interact with brands and how they purchase products. Gen Z includes people born after 1996, and don’t know a world without social media. When advertising to Gen Z, companies need to consider what they value (and what they don’t value). They are eco-conscious and they know how to manage their money. Gen Z values brands who are authentic and contribute to social causes.
When you advertise to Gen Z, it is important to keep what they value in mind. If you come across as inauthentic or don’t optimize your advertising to streamline with digital experiences, then you’ll find that your ads won’t grab their attention. Whatever you are advertising to Gen Z (whether it’s coffee or cars), you’ll need to do your research to make sure that your messaging would resonate with them.
Let’s dive into some use cases for our latest advertising audiences for brands looking to reach Gen Zers.
Gen Z Coffee Shop Lovers – Gen Z is right behind Millennials when it comes to coffee consumption, and they tend to gravitate towards cold brew coffee. Advertise your latest cold brew offerings and loyalty membership program to Gen Zers looking for a caffeine fix.
Gen Z Healthy Eaters – Gen Zers are very interested in health food, but they also want it to be convenient. Advertise your ready to eat and to-go healthy food options to Gen Zers who often visit health food stores and participate in activities related to healthy eating.
Gen Z Auto Buyers – Gen Zers are looking for practical cars like sedans and they are less interested in luxury cars. Advertise your latest sedans and new car discount programs to Gen Zers who visit car dealerships.
Ready to start advertising to Gen Z? Check out our latest advertising audiences below.
| Audience | Description |
|---|---|
| Hunting Enthusiast | Mobile users that visit hunting areas and trails |
| Recent Retail Visit by Shopper - Bed Bath & Beyond | Mobile users that have recently visited a Bed Bath & Beyond |
| Visitors to Universal Parks | Mobile users that have visited a Universal studios park |
| Six Flags Visitor | Mobile users that have visited a Six Flags amusement park |
| Brewery Visitor | Users who attend craft brewing events, beer tasting events, breweries, and brewpubs |
| Recent Personal Finance Visit - Citibank | Mobile users that have recently visited a Citibank |
| Car Wash and Detail | Mobile users that visit car wash and detail locations |
| Truck Driver | Mobile users that visit venues and events associated with working in trucking and recently observed in a warehouse |
| Likely Online Big Box Store Shopper | Mobile users that are likely online big box shoppers based on past visits to big box grocery stores |
| Likely Podcast Listener | Mobile users that are likely podcast listeners based on visitation to coffee shops, bookstores, and travel / commute behavior |
| Gen Z Mobile Phone Buyers | Gen Z mobile consumers who are In-Market for a mobile phone |
| Gen Z Healthy Eaters | Gen Z mobile users that visit health food stores and participate in healthy eating-related activities |
| Gen Z Auto Buyers | Gen Z mobile users visiting Automobile Dealerships |
| Gen Z Coffee Shop Lovers | Gen Z mobile users who frequently attend Coffee Shops and places where Coffee is a central theme |
| Gen Z Mattress Buyers | Gen Z mobile users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores |
| Money Transfer | Mobile users that have recently visited a money transfer business |
| Volunteer | Mobile users that attend volunteer events and visit shelters |
