How to Build Brand Loyalty with Advertising
September 13, 2021
Brand loyalty has shifted in a post-pandemic world. According to McKinsey, 39% of consumers have deserted brands that they trust for new ones. This shift means that it is vital for brands to stay connected with the interests and preferences of their most loyal customers.
However, companies shouldn’t assume that consumers who are frequent and recent visitors to their stores are brand loyalists. Data-driven advertising provides brands with a way to entice these consumers to keep coming back to shop in-store and turn them into brand advocates. One way to build brand loyalty is to offer discounts, promote sales, and deals to recent in-store visitors.
Brands can use our latest advertising audiences to reach consumers who visited particular chains within the last few months. These audiences focus on big-name brands such as, but not limited to:
- Costco
- Dollar General
- Whole Foods
- Best Buy
- Lowe’s
- Dunkin’ Donuts
Audience | Description |
---|---|
Frequent and Recent Panera Bread Visitor | Mobile consumers attending Panera Bread multiple times in the last few months |
Frequent and Recent Best Buy Visitor | Mobile consumers attending Best Buy multiple times in the last few months |
Frequent and Recent Whole Foods Visitor | Mobile consumers attending Whole Foods multiple times in the last few months |
Frequent and Recent Dunkin' Donuts Visitor | Mobile consumers attending Dunkin' Donuts multiple times in the last few months |
Frequent and Recent Wendy's Visitor | Mobile consumers attending Wendy's multiple times in the last few months |
Frequent and Recent Burger King Visitor | Mobile consumers attending Burger King multiple times in the last few months |
Frequent and Recent Sam's Club Visitor | Mobile consumers attending Sam's Club multiple times in the last few months |
Frequent and Recent Kroger Visitor | Mobile consumers attending Kroger multiple times in the last few months |
Frequent and Recent Dollar General Visitor | Mobile consumers attending Dollar General multiple times in the last few months |
Frequent and Recent Starbucks Visitor | Mobile consumers attending Starbucks multiple times in the last few months |
Frequent and Recent Costco Visitor | Mobile consumers attending Costco multiple times in the last few months |
Frequent and Recent Walgreens Visitor | Mobile consumers attending Walgreens multiple times in the last few months |
Frequent and Recent Lowe's Visitor | Mobile consumers attending Lowe's multiple times in the last few months |
Frequent and Recent CVS Visitor | Mobile consumers attending CVS multiple times in the last few months |
Frequent and Recent Target Visitor | Mobile consumers attending Target multiple times in the last few months |
Frequent and Recent Home Depot Visitor | Mobile consumers attending Home Depot multiple times in the last few months |
Frequent and Recent McDonald's Visitor | Mobile consumers attending McDonald's multiple times in the last few months |
Here are some examples of how these leading brands could use these audiences to improve their advertising campaigns and increase conversions along with brand loyalty:
- Costco could advertise their monthly sales (including member-only savings) to consumers who frequently visit their stores.
- Dunkin’ Donuts can advertise the latest deals on breakfast combos to consumers who have visited their stores within the last few months.
- Dollar General can advertise weekly sales and promote new deals for those who have recently visited their stores.
For a full list of advertising audiences, search for them in our Audience Finder. When you are ready, we’ll be glad to help you get to most out of your Gravy Audiences.