How to Build Brand Loyalty with Advertising

How to Build Brand Loyalty with Advertising

Brand loyalty has shifted in a post-pandemic world. According to McKinsey, 39% of consumers have deserted brands that they trust for new ones. This shift means that it is vital for brands to stay connected with the interests and preferences of their most loyal customers. 

However, companies shouldn’t assume that consumers who are frequent and recent visitors to their stores are brand loyalists. Data-driven advertising provides brands with a way to entice these consumers to keep coming back to shop in-store and turn them into brand advocates. One way to build brand loyalty is to offer discounts, promote sales, and deals to recent in-store visitors.

Brands can use our latest advertising audiences to reach consumers who visited particular chains within the last few months. These audiences focus on big-name brands such as, but not limited to:

  • Costco
  • Dollar General
  • Whole Foods
  • Best Buy
  • Lowe’s 
  • Dunkin’ Donuts
AudienceDescription
Frequent and Recent Panera Bread VisitorMobile consumers attending Panera Bread multiple times in the last few months
Frequent and Recent Best Buy VisitorMobile consumers attending Best Buy multiple times in the last few months
Frequent and Recent Whole Foods VisitorMobile consumers attending Whole Foods multiple times in the last few months
Frequent and Recent Dunkin' Donuts VisitorMobile consumers attending Dunkin' Donuts multiple times in the last few months
Frequent and Recent Wendy's VisitorMobile consumers attending Wendy's multiple times in the last few months
Frequent and Recent Burger King VisitorMobile consumers attending Burger King multiple times in the last few months
Frequent and Recent Sam's Club VisitorMobile consumers attending Sam's Club multiple times in the last few months
Frequent and Recent Kroger VisitorMobile consumers attending Kroger multiple times in the last few months
Frequent and Recent Dollar General VisitorMobile consumers attending Dollar General multiple times in the last few months
Frequent and Recent Starbucks VisitorMobile consumers attending Starbucks multiple times in the last few months
Frequent and Recent Costco VisitorMobile consumers attending Costco multiple times in the last few months
Frequent and Recent Walgreens VisitorMobile consumers attending Walgreens multiple times in the last few months
Frequent and Recent Lowe's VisitorMobile consumers attending Lowe's multiple times in the last few months
Frequent and Recent CVS VisitorMobile consumers attending CVS multiple times in the last few months
Frequent and Recent Target VisitorMobile consumers attending Target multiple times in the last few months
Frequent and Recent Home Depot VisitorMobile consumers attending Home Depot multiple times in the last few months
Frequent and Recent McDonald's VisitorMobile consumers attending McDonald's multiple times in the last few months

Here are some examples of how these leading brands could use these audiences to improve their advertising campaigns and increase conversions along with brand loyalty:

  • Costco could advertise their monthly sales (including member-only savings) to consumers who frequently visit their stores.
  • Dunkin’ Donuts can advertise the latest deals on breakfast combos to consumers who have visited their stores within the last few months.
  • Dollar General can advertise weekly sales and promote new deals for those who have recently visited their stores.

For a full list of advertising audiences, search for them in our Audience Finder. When you are ready, we’ll be glad to help you get to most out of your Gravy Audiences.

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