Best Engagement Strategies: Reconnecting with Pre-COVID Customers via Advertising
August 19, 2021
The COVID-19 has reshaped consumer behavior for the foreseeable future. As vaccination rates increase, there is a move towards the “new normal.” Emerging consumer habits have become integrated into everyday life. Many people are still working from home and aren’t commuting as much as they used to. Value shopping and convenience are still important to consumers. Consumers are starting to travel again and attend live events.
But, the homebody economy isn’t going anywhere. According to a recent report by McKinsey, the homebody economy is fueled by consumers spending money on purchases related to “home-based working and living.” Although consumer spending and habits have changed towards this “homebody economy,” that doesn’t mean that companies should hesitate to reconnect.
The best engagement strategies help businesses reconnect with former customers. This plan should include both advertising and marketing plans based on real-world data.
To rebuild relationships with consumers who have engaged with your brand before COVID, you’ll need to include data-driven advertisements in your next campaign. Our latest advertising audiences release focuses mostly on consumer behavior prior to April 2020. By using these audiences, companies can advertise their products and services to consumers based on pre-COVID behavior.
| Audience | Description |
|---|---|
| Luxury Shopper Before COVID | Mobile users that were seen at luxury venues and events prior to April 2020 |
| Frequent Restaurant Diner Before COVID | Mobile users that were seen frequently out at restaurants prior to April 2020 |
| Sports Attendee Before COVID | Mobile users that were seen at sports events and venues prior to April 2020 |
| Hotel Visitor Before COVID | Mobile users that were seen at hotels prior to April 2020 |
| Boat and Cruise Traveler Before COVID | Mobile users that were seen at boat terminals and docks prior to April 2020 |
| Train Traveler Before COVID | Mobile users that were seen at train stations prior to April 2020 |
| Airport Visitor Before COVID | Mobile users that were seen at airports prior to April 2020 |
| Business Flyer Before COVID | Mobile users that were seen exhibiting the behavior of business travelers prior to April 2020 |
| Frequent Flyer Before COVID | Mobile users that were frequently seen at airports prior to April 2020 |
| Local Mass Transit Commuter Before COVID | Mobile users that travel using mass transit such as bus and light rail prior to April 2020 |
| Likely Car Owner | Mobile users that likely have a car due to visitations to mechanics, autoparts stores, and other points of interest indicating car ownership |
| Salad Diner | Mobile users that visit salad-oriented restaurants |
| Vets and Animal Care Workers | Mobile users that appear to work in Verternarian's offices or other animal care facilities |
| Long Haul Truckers | Mobile users that drive long distances and are seen at trucking-related venues like warehouses and weigh stations |
How can companies use these advertising audiences? Let’s take a look at some examples.
- Frequent Restaurant Diner Before COVID: A QSR brand can use this audience to advertise their dine-in deals to consumers who used to frequently go out to restaurants prior to April 2020.
- Frequent Flyer Before COVID: An airline can use this audience to advertise their airline rewards program, promote new flight routes, and flight deals to consumers who frequently went to airports prior to April 2020.
- Sports Attendee Before COVID: Sports organizations can use this audience to advertise upcoming games and arena events to consumers who had attended sports events and venues prior to April 2020.
The best engagement strategies start with our advertising audiences. For a full list of advertising audiences, search for them in our Audience Finder. When you are ready, we’ll be glad to help you get to most out of your Gravy Audiences.
