Adapting Your Travel Advertising Strategy with Gravy Audiences

Adapting Your Travel Advertising Strategy with Gravy Audiences

Consumers are changing how and why they travel due to the coronavirus pandemic. This has caused consumer travel trends to shift dramatically. Many consumers are opting to travel via car rather than public transportation. According to a survey by McKinsey, consumers are valuing private cars over air and train travel. Those who are opting to travel are evaluating brand trust more than ever before. A survey by PWC found that consumers are looking at safety and cleanliness over pricing, cancelation policy, and loyalty programs. What can brands do to increase consumer confidence? They need to communicate their safety procedures and assure customers that they will have a frictionless customer experience. This is where a streamlined travel advertising strategy comes into play.

Adjusting a travel advertising strategy might seem challenging at the moment. While some travelers might not be adventuring out now, they are more than likely starting to plan out and think about their next trips. To get consumer confidence back in the future, travel brands will need to continue to increase consumer confidence and make sure that their messaging resonates with those who are traveling right now. Location intelligence is going to be vital for brands looking to enhance their travel advertising strategies.

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Let’s take a look at how travel and hospitality brands can use our latest advertising audiences to reach consumers who are traveling during COVID quarantine:

  • Business Travelers during COVID quarantine: This advertising audience is perfect for hotels and airlines looking to extend special offers, such as a free upgrade to first class or discounts on hotel room food delivery, to business travelers.
  • Frequent Air Travelers during COVID quarantine: This advertising audience is ideal for airlines looking to reach consumers who are frequently at airports. Airlines can use this audience to send out notifications to customers about changes to safety procedures and remind travelers about what the airline is doing to prevent the spread of COVID-19.
  • Train Travelers during COVID quarantine: This advertising audience is great for rail companies looking to reach consumers who are frequently at train stations. Rail companies can advertise discounts on train services, reassure customers about their COVID-19 policies, and promote special offers such as room upgrades for long distance rides.
  • Pleasure Traveler during COVID quarantine: This advertising audience is perfect for brands looking to reach consumers who are traveling for vacation. Travel brands who rent vacation homes can use this audience to reach travelers who might be interested in renting a vacation home or apartment with their pod.
  • Weekend Traveler during COVID quarantine: This advertising audience is best for hotels looking to reach consumers who are interested in short-stays. Hotel brands can use this audience to advertise discounts and offers related to weekend stays, and reach locals who might be interested in a weekend getaway.
  • Car Renters during COVID quarantine: This advertising audience is ideal for car companies looking to reach consumers who have rented cars. Car rental companies can advertise their contactless pick-up and drop-off services. They can also advertise discounts to customers who have rented from a competitor in the past couple of months.

Ready to start revamp your travel advertising strategy? Check out our latest advertising audiences below.

AudienceDescription
Canada Pet LoverMobile users that love pets, attending pet shows, pet stores, dog parks, etc. in Canada
Canada Home Depot VisitorMobile consumers recently visiting a Home Depot in Canada
Curbside Pickup - WalmartMobile users observed at Walmart's curbisde pick up locations
Indoor Fast Food DinerMobile users observed at a fast food restaurant
Indoor Casual Fast Food DinerMobile users observed at a fast casual restaurant
In-Store Retail ShoppingMobile users observed at a retail shop, boutique, outlet or mall
In-Store Grocery ShoppingMobile users observed at a grocery store
Likely Pet Supply Delivery CustomersMobile users that likely have a pet supply subscription service based on their current shopping habits, industry, and or commute length among other factors
Recent Retail Visit by Shopper - Stewart's ShopsMobile users that have recently visited a Stewart's Shops
Tesla OwnerMobile users that visit Tesla showrooms, service centers, and charging stations
Car Rental Travelers during COVID quarantineMobile users that rent cars when traveling since March 15, 2020
Weekend Traveler during COVID quarantineMobile users that take weekend trips since March 15, 2020
Pleasure Traveler during COVID quarantineMobile users that travel for pleasure since March 15, 2020
Train Travelers during COVID quarantineMobile users frequently seen at any type of train station since March 15, 2020
Frequent Air Travelers during COVID quarantineMobile users frequently seen at an airport since March 15, 2020
Business Travelers during COVID quarantineUsers whose travel profiles indicate business travel since March 15, 2020

Talk with a Gravy Analytics sales representative to learn how location intelligence can benefit your business.

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