You know a lot about your customers, but do you really know them? Consumers are complex, and their needs and preferences can change quickly. Location intelligence can help marketers truly understand audiences and develop full consumer personas that they can rely on when crafting campaigns or making business decisions.
Having that true sense of your audience, and understanding your consumer personas can help pave the way for better data enrichment and campaign personalization. If you want to get a true grasp of how consumer personas can make an impact on your marketing strategy, then keep reading!
Being a marketer, you’re likely someone who is very data-driven. No decisions are made without first consulting everything you have gathered over the past year or the last campaign. After a year like 2020, it’s tough to base your decisions on the previous year’s data because between the pandemic and the lockdowns, customer preferences have changed and so has the way consumers shop. You need new data, and you need it fast.
Location intelligence can help you move beyond demographic data and get to the root of who your customers are and what products they want to see from you.
We’ve heard of personalizing the customer experience for better returns, but have you ever considered taking your next campaign to the next level with personalization? If you build out your consumer personas the right way, then creating a campaign that speaks to your audience and drives returns is no longer a challenge.
For example, you’re a large electronics retailer that is getting ready to launch a whole new campaign promoting your new laptop line. You want to get this campaign right so you use location intelligence to enrich the data that you currently have on your customers.
You realize that your primary audience is college students that frequent coffee shops and like attending sporting events. Not only this, but you learn that their primary shopping time is in the evening. You also learn that these students like to visit the affordable gym down the street. With this, you create campaign messaging that reflects their interests and your returns are higher than campaigns you have run in the past. If you had relied solely on outdated customer data, your campaign would have been aimed at the wrong audience altogether.
You might be thinking that all of the above sounds great but getting that kind of data can be expensive and time-consuming. Luckily, with Gravy Personas API, you can request and pay only for the data that you need, when you need it. Your consumer personas are delivered directly to you.
If you’re curious about how Gravy Personas API will level up your next big campaign and your customer experience moving forward, contact us for more information!