Interview with Gravy Advisory Board Member Jim Greenwell

Interview with Gravy Advisory Board Member Jim Greenwell

Gravy welcomes Jim Greenwell to our Advisory Board.

We asked about his thoughts on location intelligence and why he joined the Board. He shared with us that he was awarded “Top 100 Influencer” in his industry by One World Identity this year. That’s a great achievement. Congratulations, Jim!

Gravy: Tell us about yourself…
Greenwell: I’m a tech executive who has participated in three successful exits. I’m the former CEO of Danal, Inc – a company that pioneered a number of solutions in the mobile identity/authentication space. I’ve created successful global partnerships and customers in a broad range of areas (financial institutions, government, e-commerce, wireless, and others). I have served (and still serve) on a several executive and advisory roles. I am currently an Executive Advisor to Gravy Analytics, Thomson Reuters, Boku Identity and RECON Analytics. My deep knowledge of mobile and digital identity was developed from my past experiences in mobility. Prior to Danal, I was a key executive at ACE*COMM Corporation serving as a board Director, President and CEO. Prior to ACE*COMM, I was the COO/SVP of the Americas and AsiaPac for LCC International. I began my career as a Military Intelligence Officer in the U.S. Army where I served in Northern Iraq and Turkey as part of the Kurdish Relief effort following Desert Storm. I hold an MBA from the Darden School of Business, University of Virginia and have received several industry awards and recognitions. One World Identity recognized me as one of the top four CEOs in Identity and Authentication in 2018 and I was awarded  “Top 100 Influencer” in the industry for 2019.

Gravy: What brings you to Gravy’s Advisory Board?
Greenwell: Gravy is an important element where three meta trends are converging – marketing, security and payments/e-commerce. Having the opportunity to work with Gravy team to advance this solution is an exciting proposition.

Gravy: Why is location intelligence the next big thing?
Greenwell: Location intelligence transcends a variety of industries. With the massive amount of data that Gravy processes in location intelligence, the market will begin piecing together important slivers of our digital selves.

Gravy: What is your favorite Gravy product, and why?
Greenwell: Gravy Data-as-a-Service as it provides important data for enterprises to better understand their customers.

Gravy: How do you see your industry using location intelligence in the next 5 years? 10 years?
Greenwell: I see my industry using location intelligence for asset recovery, digital identity, and public safety and security in the future.

Talk with a Gravy Analytics sales representative to learn how location intelligence can benefit your business.

This interview has been lightly edited.

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