Ms. Carolyn Parent joins elite group of women shaping the world of mobile.
Leesburg, VA., January 13, 2016. Gravy, the only location-based behavioral analytics provider unlocking true customer interests based on verified local event attendances, today announced the selection of Carolyn Parent by Mobile Marketer to its Women to Watch, 2016.
Now in its seventh year, the Mobile Women to Watch list includes a very select group of 25 women executives working at brands, retailers, agencies, technology companies and publishers. These women were selected by Mobile Marketer readers and newsroom members based on their entrepreneurship, customer focus, mentoring and leadership skills and their achievements in advancing mobile technology and adoption.
“The Mobile Women to Watch list has one defining characteristic,” said Mickey Alam Khan, Editor In Chief, Mobile Marketer. “They are all extremely smart executives who are thriving in an atmosphere of rapid technological change.”
Carolyn and her colleagues will be honored at an exclusive awards ceremony at the upcoming Mobile Marketer First Look conference in New York, on January 20, 2016.
We’re extremely proud of Carolyn earning such an esteemed award,” said Jeff White, CEO, Gravy. “Her creativity, intelligence and drive have helped position Gravy as the go-to source for event-attendance-derived customer intelligence, and have helped advance the evolution of the entire mobile space.
Gravy is the only location-based behavioral analytics and predictive segmentation platform helping brands increase loyalty and share of wallet by unlocking the true interests and affinities of customers, based on their verified attendance at local events and activities. Utilizing Gravy GOLD, the company’s proprietary local insights and context platform, Gravy applies its knowledge of the definitive local events and activities customers attend while mobile, to identify their interests and uncover where they go, what they do and why they do it. Gravy uses its AdmitOne™ attendance verification to give brands concise TruLife™ psychographic segmentation, precise competitive visit insights, conclusive ad attribution and the ability to predict and act on where customers will go in the future, in a privacy friendly manner. For more information, visit gravyanalytics.com