Gravy’s Anurag Mehta is featured today in Oracle’s Data Cloud blog. He breaks down five different levels of consumer ad targeting with the top three including online behavior, location and event attendance. He also discusses the benefits and limitations of online and location data when building behavioral consumer profiles. This is where knowing event attendance breaks through the clutter. It indicates not only what people like, but also their level of commitment to a particular behavior, affinity or lifestyle.
Gravy TruLife Audiences that reveal real-life consumer behavior based on event attendance are available through the Oracle Data Cloud and BlueKai marketplace.