Digital out-of-home (DOOH) and connected TV (CTV) advertisers are facing a whole new challenge for this year’s holiday season when it comes to their digital advertising strategies. COVID-19 and 2020 in general have shifted the way that consumers buy and all of the previous year’s analytics are out the window, practically useless. Before 2020, it used to be about when to target customers for optimal conversions, now as we come closer to the holiday season it’s become about who to target just as much as when. How can advertisers make the most of their DOOH and CTV ad strategy before the end of the year? Meet today’s advertising challenges head-on with location intelligence.

Budgets are tight this year and that means that ad waste is a serious problem when perhaps it hadn’t been in years past. By using location intelligence, companies can understand where their target audience is shopping and also when they are shopping. For example, let’s say that you are running ads for a retailer who specializes in outdoor recreational activities. You are trying to promote their new line of climbing gear that they are having a huge sale on but aren’t sure about who to target and when to launch the campaign ads. 

By analyzing your data, you learn that they do most of their shopping in the evening and frequently go to certain restaurants. With this information, you’ll know to launch your DOOH ads to potential customers around 7pm close to a nearby cluster of restaurants that this market is known to frequent. With this strategy, location intelligence is helping you create a want and eventually converting these shoppers into paying customers. 

Imagine having data insights at your disposal that help you understand market trends and determine when the best times are to send out ads based on real-time insights. Does it sound too good to be true? With a location intelligence solution, it isn’t.

Real-world location intelligence can make a world of difference for digital advertisers in the effectiveness of their campaigns. If you worry about your advertising partners and showing them the results that they are hoping for, location intelligence is a great way to offer them real-time analytics, making it easier and more efficient to quote them based on foot traffic patterns. 

This differentiates you from the competition by helping you stand out in this post-COVID-19 world. Budgets are much tighter post-lockdown than they have ever been, showing your partners what you are capable of achieving for them will open the door for referrals and eventually a lucrative holiday season.

Using location intelligence, you can prove the effectiveness of previous campaigns, while also ensuring your clients that you are the right choice for future ad campaigns. Stand out amongst your peers and give your clients the conversions they deserve.

The times are changing but that doesn’t mean that you can’t deliver for your clients because of the lack of reliable analytics to base your campaign on. With location intelligence, DOOH and CTV advertisers can gain the upper hand against their competitors and create revenue-generating campaigns that are sure to make your clients come back for more. 

If you are interested in exploring what the right location intelligence solution can do for you this holiday season, contact us to speak with one of our experts today.