Gravy Blog

    • All
    • Blog
    • Insights
    “What Lies Beneath.” Location-Based Marketing: Iceberg Image
    “What Lies Beneath.” Location-Based Marketing is SO much more than just proximity targeting.
    1024 575 Gravy

    Many of our clients, new to Location-Based marketing, initially think its only value is in targeting mobile consumers based on where they are at any given moment. Some shy away from the notion, citing concerns of the “creep factor” and…

    read more
    Geo-Conquesting: It’s Not Just “Who, Where & How Often: Image
    Geo-Conquesting: It’s Not Just “Who, Where & How Often,” but “What to Say”
    1024 598 Gravy

    There’s been quite a bit of talk recently around the value of competitive geo-conquesting. Having done many such campaigns for retail clients ourselves, we’re here to tell you that we’re big fans. Targeting consumers based on their visits to rival…

    read more
    Android GOLD SDK Release Notes – v1.3
    150 150 admin

    1.3 - RTLP (Realtime Location Processing) added; - Bug fixes; 1.2.1.9 - Google Play Services 8 support; Simplification of the registration process to start using the SDK. Deprecated override option during registration. Bug fixes. 1.2.1.6 - Improved processing algorithm for…

    read more
    IOS GOLD SDK Release Notes – v1.3
    150 150 admin

    1.3 - RTLP (Realtime Location Processing) added; - Bug fixes; 1.2.1.8 - Simplification of the registration process to start using the SDK. - Deprecated override option during registration. 1.2.1.7 - Improved integration of platform 2.0. 1.2.1.6 - New Test Mode…

    read more
    Crush the Competition! - Man Holding iPad Image
    Crush the Competition with Some Advice from Gravy Analytics!
    850 565 Gravy

    9 Killer Location Features for Retailer Mobile Apps Streetfight just published a feature article with tips for retailers provided by location-based industry experts, to amplify the value and utility of their mobile apps—for consumers, and for themselves. For the piece,…

    read more
    Jeff White Sits Down with Michael Becker: mCordis Logo
    Jeff White Sits Down with Michael Becker of mCordis for a One-on-One Interview
    199 71 Gravy

    Gravy’s CEO shares his thoughts and observations on the current state of mobile location and where the industry is going. Jeff was interviewed by mCordis’ Michael Becker to dig into the value of Gravy’s technology in the marketplace. He explains…

    read more
    Gravy Named a Finalist in BIA/Kelsey’s 2016 GOLOCAL Awards: Event Logo
    Gravy Named a Finalist in BIA/Kelsey’s 2016 GOLOCAL Awards
    1024 471 Gravy

    Gravy Analytics is proud to be nominated as a finalist for BIA/Kelsey’s prestigious GOLOCAL awards for innovation in local digital marketing. We’re looking forward to the awards ceremony taking place at the BIA/Kelsey Brand conference next week in New York…

    read more
    7 Smart Strategies for Hospitality Location-Based Tech: Image
    7 Smart Strategies for Hospitality Location-Based Tech
    1024 410 Gravy

    Hospitality Technology magazine recently published an insightful article in the importance of location based technology adoption, and recommendations to help hospitality companies define a technology roadmap that includes location-based elements. One hospitality expert summed up the need well. “Ten years…

    read more
    Hoteliers are fighting to reclaim direct bookings from Online Travel Agencies (OTAs): Check In Image
    Hoteliers are fighting to reclaim direct bookings from Online Travel Agencies (OTAs). But are they missing a key weapon in the battle?
    636 424 Gravy

    With hotel companies paying commission rates from 10-30% to OTAs like Expedia and Booking.com, it’s no wonder they’ve become aggressive about capturing business from these third party distribution channels. Both Hilton and Marriott have made bold moves with campaigns to…

    read more
    Brands: Look out RFM, RFA Has Arrived for Driving Foot Traffic & Sales: Image
    Brands: Look out RFM, RFA Has Arrived for Driving Foot Traffic & Sales
    1000 667 Gravy

    Segmenting and targeting “best customers” based on the traditional RFM past-purchase model (1. How recently they’ve purchased; 2. How frequently they’ve purchased; 3. How much money they’ve spent), has long been a cornerstone for retailers and other brands.  And it…

    read more
    61% of Registered Voters are "Politically Involved": Flag Image
    61% of Registered Voters are “Politically Involved”. But How do Campaigns, PACs and Their Agencies Find Them?
    730 495 Gravy

    According to an IAB Study: Race for the Whitehouse, 2016, the majority of registered U.S. voters are “Politically Involved” and of those, almost 40% are either “Politically Active” (attending a rallies, speeches or organized public meetings in town), or “Political…

    read more
    Political Event Attendances Predicted New Hampshire Primary Returns: Voter Rally Image
    Political Event Attendances Predicted New Hampshire Primary Returns
    622 406 Gravy

    As the 2016 political campaigns heat up, we made some predictions on the outcome of the recent New Hampshire primary. And we came within 3% of the actual results. How’d we do that? Using our proprietary Event & Activity attendance…

    read more
    Subscribe to Email Updates