Cyber Monday Trends: Will Mobile Rule Them All?

With the 2012 Black Friday stats regarding mobile – up, up, and up some more – it’s no surprise that 2012 Cyber Monday, a day dedicated to e-commerce, followed suit. Cyber Monday saw approximately $1.46 billion in online spending. The…

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The Tandem: Online Offers and Offline Fulfillment

Mobile marketing is an effort that falls under “experiential marketing.” It isn’t an isolated form of marketing; it’s an extension of other marketing efforts and, thus, an extension of the business itself. All the marketing efforts, including the mobile marketing…

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Twitter IPO Validates Mobile Marketing

Why are investors so excited about Twitter’s rapidly approaching IPO? Analysts see it is a significant investment opportunity, perhaps even stronger than initial hopes about Facebook, making the IPO a coming of age moment for the mobile media business. Twitter…

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timeRAZOR is now Gravy

It’s official – timeRAZOR is now Gravy. In case you missed yesterday’s announcement, click here to see all of the exciting things going on. How do you get Gravy? If you’re a timeRAZOR user, all you have to do is…

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