Airbnb VS. Hotel: Measuring Hotel Foot Traffic Trends

Airbnb, the popular home sharing business, has become a popular choice of accommodation for travelers over the last 9 years. But as the peer-to-peer business shows increasing presence in the hospitality industry, how are traditional hotels and resorts affected? Gravy…

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The Age of Attribution is Upon Us

Never Confuse a Clear Vision with a Short Distance I’ve always envisioned a time when marketers would have a true understanding of consumer behavior at every touchpoint, and could provide attribution and ROI for advertising across all media. While a…

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Auto Intenders Audience Profile
Auto Intenders Audience Profile

Buckle your seatbelts…this week we took a closer look at one of our key consumer audiences, Auto Intenders. These mobile consumers recently visited a new or used car dealership, indicating that they are – or may soon be – in…

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Gravy Audiences to Use Next: May 2017 Edition
Gravy Audiences to Use Next: May 2017 Edition

Last week we shared the Top 5 Gravy Audiences that marketers used in April 2017. But May ushers in a whole new set of marketing opportunities as mobile consumers spend fewer hours in the office, the entire family spends more…

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Top 5 Mobile Consumer Audiences: April 2017

Gravy’s Audiences are used by leading advertisers across the U.S. to reach the most committed consumers in the market. Unlike typical audiences, Gravy’s mobile audiences are built on consumers’ real-world activities – the places they go, the things they do,…

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March Madness Attendee Profile
7 Surprising Facts About March Madness Attendees

Every day, Gravy Analytics analyzes consumer attendances at over 1M events, large and small, across the U.S. And one of the biggest events – or rather, series of events – we looked at this month was March Madness. We analyzed…

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Transforming WiFi from Cost Center to Revenue Driver

By Aaron Vance Monetizing WiFi through Mobile Advertising and Customer Insights Unlocking Revenue from a Cost Center WiFi is in demand among hospitality customers. Hospitality Technology’s Customer Engagement Study 2016 lists it as the number one technology influencer of consumer…

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Sports Fanatics Audience Profile
Sports Fanatics Audience Profile

A few weeks back, Gravy Analytics  released several new sports-oriented mobile audiences for sports marketers.  This week we decided to take a closer look at the Sports Fanatics audience to learn more about where these committed consumers go and how they spend…

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February 2017: Top 5 Audiences
Top 5 Mobile Consumer Audiences: Feb 2017

Each week, Gravy analyzes the latest mobile consumer activity data – the places they visit, the events they go to, and how they spend their time – and updates our more than 200 mobile consumer audiences using our patented, AdmitOneTM…

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