Event of The Month: The Maine Lobster Festival
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    The Maine Lobster Festival Rockland, ME   |   August 2-6, 2017 There’s no better way to kick off August than with a lobster roll and a cold beer in hand! Enjoy a week of fun and feasting at The…

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    Event of the Week: Frontier Days - Bull Riding Image
    Event of the Week: Frontier Days
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    Frontier Days Cheyenne, Wyoming   |   July 21-30, 2017 If you’re looking for the most interesting events in the U.S. to attend, look no further. Every day, Gravy Analytics analyzes consumer attendances at over 1M events, large and small,…

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    5 Ways to Use Location Data: Travel and Transportation
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    Location-based advertising is increasingly popular, but businesses are just beginning to see the potential for location data to drive insights and decision-making. The massive amounts of location data generated by consumer mobile devices can also be used to deliver new information about existing customers,…

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    Domino’s vs. McDonald’s: The Ultimate Food Fight
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    Per a recent MSN poll, millennials are more interested in pizza and Mexican restaurant chains than burger and chicken joints.  While fast food chains like McDonald’s and Burger King have dominated in the past, it’s pizza places like Domino’s and…

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    Top 5 Gravy Audiences: May 2017
    Top 5 Gravy Audiences: May 2017
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    Every week, Gravy analyzes the latest mobile consumer activity – the places they visit, the events they go to, and how they spend their time – and updates our 200+ mobile consumer audiences using our patented, AdmitOneTM verification process. So, which…

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    Gravy Audiences
    Gravy Introduces New Branded Audiences For Pharmacy And Grocery Stores
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    Gravy is pleased to announce the release of five new branded audiences for pharmacy and grocery stores. These new audiences allow advertisers to reach mobile consumers who have recently visited stores like Kroger, Safeway or Walgreens. How to Use Advertisers…

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    Airbnb VS. Hotel: Measuring Hotel Foot Traffic Trends
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    Airbnb, the popular home sharing business, has become a popular choice of accommodation for travelers over the last 9 years. But as the peer-to-peer business shows increasing presence in the hospitality industry, how are traditional hotels and resorts affected? Gravy…

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    The Age of Attribution is Upon Us
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    Never Confuse a Clear Vision with a Short Distance I’ve always envisioned a time when marketers would have a true understanding of consumer behavior at every touchpoint, and could provide attribution and ROI for advertising across all media. While a…

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    Auto Intenders Audience Profile
    Auto Intenders Audience Profile
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    Buckle your seatbelts…this week we took a closer look at one of our key consumer audiences, Auto Intenders. These mobile consumers recently visited a new or used car dealership, indicating that they are – or may soon be – in…

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    Gravy Releases New Branded Audiences for Home Improvement, Warehouse Stores
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    Gravy is pleased to announce the launch of seven new branded audiences for use in programmatic advertising campaigns. Gravy’s newest retail audiences are comprised of mobile consumers with recent, verified attendances at leading home improvement and warehouse stores, like Lowe’s…

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    Gravy Audiences to Use Next: May 2017 Edition
    Gravy Audiences to Use Next: May 2017 Edition
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    Last week we shared the Top 5 Gravy Audiences that marketers used in April 2017. But May ushers in a whole new set of marketing opportunities as mobile consumers spend fewer hours in the office, the entire family spends more…

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    Top 5 Mobile Consumer Audiences: April 2017
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    Gravy’s Audiences are used by leading advertisers across the U.S. to reach the most committed consumers in the market. Unlike typical audiences, Gravy’s mobile audiences are built on consumers’ real-world activities – the places they go, the things they do,…

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