Case Study: Home Depot vs. Lowe’s Featured Image
    Case Study: Home Depot vs. Lowe’s
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    Using Location Intelligence for Competitive Advantage Location intelligence lets us truly understand consumer behavior – the places people visit, the stores they shop in, and what they do with their free time. We often talk about how this data can…

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    Event of the Month: The Great American Beer Festival - Featured Image
    Event of the Month: The Great American Beer Festival
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    Great American Beer Festival Denver, CO   |   October 5-7, 2017 There’s no better event to highlight this month than the Great American Beer Festival, just one of the millions of events that Gravy analyzes to deliver its real-world consumer intelligence.…

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    7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016 - Feature Image
    7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016
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    It may still be sunny and warm outside, but the holidays are just around the corner. Black Friday, the day after Thanksgiving, ushers in the start of the holiday shopping season. It’s the day when many retailers finally turn a profit. Every…

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    Gravy Audiences
    Gravy Analytics Releases New Holiday Shopping, Branded Audiences for Better Ad Targeting
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    This month, Gravy Analytics is pleased to announce the release of more than 40 new consumer audiences. Built on the places and events that consumers attend in real-life, Gravy Audiences make it easier than ever for advertisers to target committed…

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    Top 5 Gravy Audiences: September 2017 - Image
    Top 5 Gravy Audiences: September 2017
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    Gravy Audiences are used by leading advertisers across the U.S. to reach the most committed consumers in the market. Unlike other audiences, Gravy’s audiences are built on consumers’ real-world activities – the places they go, the things they do, and…

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    Campaigns We Love: Taco Bell & Forever 21 New Clothing Line - Image
    Campaigns We Love: Taco Bell & Forever 21’s New Clothing Line
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    Taco Bell, which once ran ads that urged customers to “make a run for the border,” now wants them to run for the dressing room. The fast food chain has teamed up with teen outfitter Forever 21 to launch a…

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    Gravy Audiences
    Gravy Releases New Halloween, Black Friday Shopping and In-Market Audiences
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    Gravy Analytics is pleased to announce the release of several new in-market and enthusiast audiences for use in digital advertising campaigns. Retailers can use our new ‘Halloween Shopping Enthusiast’ and ‘Black Friday Shopping Enthusiast’ audiences to reach consumers with a…

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    The Biggest Events in the US: August 2017 - Image
    The Biggest Events in the US: August 2017
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    At Gravy, we analyze anonymous mobile location signals across the U.S. to determine consumer attendances at retail stores, restaurants, hotels and much, much more. But it’s event attendance that tells us about consumers’ true interests and passions. This week, we…

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    Campaigns We Love: Bud Light’s Touchdown Glass
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    When it comes to sports sponsorships, simple signage no longer cuts it, especially for brands that don’t really need the awareness boost. These days, it’s all about giving fans something useful or unique, and Bud Light does just that with…

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    Campaigns We Love: Krave Jerky's #KRAVEbetter Image
    Campaigns We Love: Krave Life
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    If you’re not familiar with Krave, it’s a line of premium jerky manufactured by the Hershey Company. Founded in 2011 by John Sebastiani, Krave was created to fill the need for a post-workout snack that was all-natural, high-protein and low…

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    Top 5 Mobile Consumer Audiences: July 2017 - Feature Image
    Top 5 Gravy Audiences: July 2017
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    Every week, Gravy analyzes the latest mobile consumer activity – the places they visit, the events they go to, and how they spend their time – and updates our 200+ mobile consumer audiences using our patented, AdmitOneTM verification process. So,…

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    New/Expectant Parents Audience Profile
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    Everybody loves a new baby, so this week we took a close-up look at our New/Expectant Parents audience. These mobile consumers have recently visited a childbirth or parenting class, or another related place or event, that suggests a new baby…

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