The COVID-19 pandemic has changed a lot about consumer behavior, especially in sports. Fans all over the world watched their favorite teams play from the comfort of their own homes instead of live in a stadium. Being able to watch sports from the couch instead of the box means that …
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Starbucks is one of the most popular coffee chains in the world. From its secret menu to “Happy Hour” deals, …
On May 7th, 2021, the Colonial Pipeline was hit by a cyberattack that resulted in a gas shortage for much …
With the rise of data privacy regulations and cookies on the way out, the marketing space, specifically digital marketing, is …
Economists use a variety of different types of data to understand how the economy is doing. Sources of …
Now more than ever before, your operational strategy is crucial to the success of your business. After 2020 …
With the onset of the COVID-19 pandemic, many malls closed their doors during lockdowns, resulting in shoppers venturing …
Now that the weather is warming up—and vaccinations are well-underway—consumers are again spending more of their time outside, …
Have you ever heard of a geofence? As a marketer, it’s very likely that you have. Whether it’s …
We have seen some of the most drastic changes in consumer behavior over the last year. These shifts …
Customer expectations have shifted dramatically due to the coronavirus pandemic. Consumers are now expecting a seamless customer experience—whether …
Automotive marketing is in a state of transition. After the lull in car buying that was caused by the …
According to Cox Automotive’s Q1 webcast, the overall automotive economy was up 5.0% year-over-year in Q1. The automotive …
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