Target Ads to Cable TV Customers
February 25, 2020
The number of mobile internet users is projected to be 287.1 million in 2023. People are using their mobile devices to shop online, manage their finances, and research products. In 2019, 80% of users used a mobile device to search the internet. U.S. consumers are spending more time on their phones. With that in mind, cable providers will need to focus on optimizing their mobile advertising campaigns.
Cable companies need to reach the right audience for their advertising campaigns. Mobile advertising gives them opportunities to engage their customers where they spend most of their time. By utilizing Gravy’s Internet User audiences, cable providers can increase their revenue and save money.
How Cable Providers Can Use Internet User Audiences
Cable providers can use our latest advertising audiences to encourage current customers to upgrade their current cable package and promote new content such as pay-per-view (PPV) specials directly to their mobile devices. They may choose to target their customers with ads about cable plan add-ons such as premium and international channels. Providers can also increase the awareness of additional services such as internet and phone. Promoting additional services along with new content allows providers to increase their revenue and keep their customers engaged with all of their services.
Besides content promotion, cable companies may decide to advertise their mobile experiences such as their streaming apps or mobile payment systems. This encourages customers to download and interact with the provider’s mobile app. Additionally, cable providers can advertise discounts and deals to their customers (and even their competitors’ customers). This gives providers a chance to convert their competitors’ customers into potential sales leads.
Engage Your Customer Base
Gravy’s latest audiences are perfect for cable companies looking to keep their customers engaged with their products and services. Browse the descriptions below to get an idea which of our February audiences is right for your programmatic advertising campaign. If you need a full list of our audiences, check out our Audience Finder.
| Audience | Description |
|---|---|
| Windstream Internet User | Mobile devices observed connecting to the internet via Windstream |
| WideOpenWest Internet User | Mobile devices observed connecting to the internet via WideOpenWest |
| Verizon Fios Internet User | Mobile devices observed connecting to the internet via Verizon Fios |
| Time Warner Cable Internet User | Mobile devices observed connecting to the internet via Time Warner Cable |
| Suddenlink Internet User | Mobile devices observed connecting to the internet via Suddenlink |
| Mediacom Internet User | Mobile devices observed connecting to the internet via Mediacom |
| Frontier Internet User | Mobile devices observed connecting to the internet via Frontier |
| Cox Internet User | Mobile devices observed connecting to the internet via Cox |
| Comcast Xfinity Internet User | Mobile devices observed connecting to the internet via Comcast Xfinity |
| Charter Spectrum Internet User | Mobile devices observed connecting to the internet via Charter Spectrum |
| CenturyLink Internet User | Mobile devices observed connecting to the internet via CenturyLink |
| Cable One Internet User | Mobile devices observed connecting to the internet via Cable One |
| Bright House Internet User | Mobile devices observed connecting to the internet via Bright House |
| AT&T U-verse Internet User | Mobile devices observed connecting to the internet via AT&T U-verse |
| Altice Optimum Internet User | Mobile devices observed connecting to the internet via Altice Optimum |
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