Food trucks have become a staple for foodies and curious office workers seeking out new culinary inventions without going to a restaurant. According to IBISWorld, the market size for the food truck industry is $1 billion. From 2012 to 2017, sales at food truck businesses increased by 79%. The food truck industry has been hit by the coronavirus pandemic due to its reliance on lunch rush foot traffic. However, the food truck industry stands to be in a good position, despite the coronavirus pandemic. 

Food truck businesses are moving beyond the office crowd. Many food trucks have found customers in residential areas, parks, and drive-in events. This means that there may be a shift in the food truck target market. Before the coronavirus pandemic, the typical food truck target market was millennials, known as the “food truck generation”. With the movement of food trucks towards the suburbs, this target market is going to shift towards families and even Gen Z. So, how can advertisers reach the food truck target market in a post-COVID world?

Let’s see how advertisers can use this audience to enhance their campaigns for the food truck target market.

• Food truck owners can use this advertising audience to reach consumers who have visited their competition. Promote your customer loyalty program to your competition’s customers and drive foot traffic to your business.
• Hospitality and travel companies can use this audience to reach foodies who might be interested in food truck events.
• Event companies specializing in sports and concert events can determine which food trucks this audience visits frequently and advertise directly to them.
• Consumers are looking for convenience, especially when it comes to food payment and pickup options. Promote your order ahead services and mobile payment options.

Ready to start advertising to consumers who frequently visit food trucks? Check out our latest advertising audiences below.