While staying at home during quarantine, you might have taken up a new hobby like painting, binged favorite (and new) movies or TV shows, and caught up with old friends via video chat. It’s okay if you didn’t live your best #QuarantineLife – just trying to get through this challenging time is stressful enough.
In a post-COVID-19 world, consumer behavior is going to continue to shift and we want our audiences to reflect the world we live in. As lockdown restrictions are eased and social distancing guidelines continue to be enforced, it’ll be vital for companies to continue to adapt and adjust their strategies to stay connected with their audiences. Staying connected with your customers and getting information out to them is more important than ever during this time. To support the effort of staying connected, our latest audience releases are focused on consumer behavior related to the coronavirus pandemic.
How can you/marketers/advertisers use these audiences? It depends on the overall goal of your business and strategy. We outline some of the use cases for these audiences below.
Use Cases for COVID-19-related Advertising Audiences
- Distribution Centers during COVID quarantine: This audience can be used by warehouse solutions companies to reach workers with special offers related to warehouse supplies and safety equipment.
- Wholesale Shoppers during COVID quarantine: Wholesalers can promote offers to shoppers and keep them informed about changes in operating hours. Other grocery chains, who compete with wholesalers, can target their ads to customers who have been frequently shopping at wholesalers.
- Gas station visitors during COVID quarantine: Gas companies can target advertising campaigns to consumers who frequently visit their gas stations and encourage them to visit the gas station store with special promotions.
- Essential Workers: This audience can be used to send brand communications to employees who work in home improvement, grocery, restaurant, pharmacy, internet service providers, warehouses, and medical supplies business. This allows brands to communicate their products and services that can help these workers.
As the U.S. moves towards reopening, these audiences are going to continue to evolve as consumer behavior shifts nationwide. Check out a full list of our COVID-19 related audiences below.
|Total Activity during COVID||Total mobile activity related to restaurants, outdoors, entertainment, and services since March 15, 2020|
|Distribution Centers during COVID quarantine||Mobile consumers recently observed in a warehouse since March 15, 2020|
|Essential Workers||Mobile users that visit venues associated with working in home improvement, grocery, restaurant, pharmacy, internet service providers, warehouses, and medical supplies business since March 15, 2020|
|Restaurant Employee||Mobile users likely to be restaurant employees based on their visitation patterns at restaurants since March 15, 2020|
|Gas station visitors during COVID quarantine||Mobile devices observed at a gas station since March 15, 2020|
|Mail and Shipping Visitors during COVID quarantine||Mobile users observed at mailing and shipping centers since March 15, 2020|
|Pet Store and Vet Visitor during COVID quarantine||Mobile users observed at pet stores, dog parks, etc. since March 15, 2020|
|Arts and Crafts shoppers during COVID quarantine||Mobile users observed at an arts and craft store since March 15, 2020|
|Park Visitors during COVID quarantine||Mobile users observed at a park since March 15, 2020|
|Wholesale Shoppers during COVID quarantine||Mobile users observed at a big box store since March 15, 2020|
Didn’t see an audience that fits your company’s needs? Reach out to our location intelligence experts and we can work with you to get the audiences you need to reach your goals.